5 Ways To Find a Niche

Written by: guest blogger

December 22nd, 2010 7:00 am - 14 Comments

Finding the right Niche makes your job as an internet marketer so much easier, the right niche can mean easy rankings, money and something you enjoy writing about. Finding these niches is not easy buy they do still exist, knowing what to look for and where to find is what is important.

Here are 5 tricks I use to try and find new niches, please feel free to use and abuse as you wish.

Let The Niche Find You.

Many bloggers write about their passions and hobbies without the intention of trying to make money, they don’t do it because the competition is poor or because there is a high CPC, they enter a niche because it is something they like and enjoy writing about, it’s usually only after their readership grows they realize that they can make money from what they are writing about.

News and Hot Topics.

I like to write about tech and subsequently I try and find tech related niches. To do this I need to keep up to date with the latest tech news, if a new product has been leaked or is due to launched, hopefully I will know about it. If you can get a really good exact match domain name for this new product you can rank easily, be one of the first to the market, turn your site into an authority and see a decent amount of commission from the traffic your site gets.

Print Media

Looking through the wall of magazines in your local newsagents can help to give you an idea of what hobbies and pursuits are really popular, on my last visit I counted 6 different magazines about shooting and hunting, countless about fishing and pretty much every other possible hobby and passtime that can imagined. What I look for here is some obscure mag that you’ll find it tough to imagine that there is a market for it.

Site Auctions

I spend hours each week looking through the different auction sites like Flippa and Websitebroker. Bargains on these sites are hard to come by, but I’m not looking for a bargain, what I’m looking for are sites that are making decent commission each month and whether I can move into that niche. The great thing about these auction sites is that they take most of the guess work out of launching a new site. The sellers freely post their traffic, commissions and the keywords they rank for.

Browsing

With thousands of possible niches out there and new ones opening up daily, whenever you are just surfing the web there’s always a good chance you will find a niche that is relatively untapped. They’re still out there but they are getting a little tougher to find.

Before you jump into a new niche you’ll first need to ask yourself if you have the skills and experience necessary to compete in that market, in mature markets much of the competition will have had a head start on you. You need to be confident in your abilities to compete with these sites. If you are just starting out as an internet marketer I think it’s best to look at new niches that have just opened. The best examples I can give are new product launches.

When the iPad was launched it opened up a host of new niches, like iPad speakers, iPad cases, iPad accessories. Even though this was a new niche it was wasn’t long before things started to get crowded but if you can grab a good exact match domain you’ll have a good chance of competing.

The iPad was just an example, with any new product launch there is a good chance that a new niche will be opened behind it and if the niche is brand new the competition is also brand new so you’re all starting on a level playing field, it’s then a case of who can take advantage first.

So finding a niche isn’t that hard, finding the time to work on these niches is where everything get difficult.

This is a Guest Post by Neil who is currently head of marketing for eMobileScan a company based in the UK who specialize in Barcode Scanners and Handheld Computers.

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Brian Kinkade@Denver homes

All of us have diverse views on how to find the right niche and I think that being passionate can be very helpful. Its important to be passionate, working without passion doesn't last long. I completely agree with Eren that, with the passion to work and the right marketing tools its not difficult to achieve success.

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rc hobbies

thanks for the info internet marketing i think is the hardest part for people starting the website is the easy part thank for your help and love your site.

Andrew@anticandida

This is actually true. Some used this to make money. Anything that works for me neither finding a niche or a hot topic...that will do

Alison Moore Smith@Make Your Life Amazing

Solid ideas. Hadn't thought of looking through Flippa, etc.

Eren Mckay

I believe that passion has a lot to do with finding the right niche. When we are passionate about something we tend to stick through the rough times. Things that we love make us happy and this fuels more content and more energy to market. Doing something just because there's a quick buck in it will die down after a while. Of course if you have passion but don't know how to take the right steps to market your blog then that will definitely be a hindrance in achieving success.
All the best,
Eren

Dennis Edell @ Direct Sales Marketing

It stands to reason, you can find a niche through all the same methods in which you can find content...one just comes before the other. ;-)

Dean Saliba

I either pick a niche that I'm passionate about or one that is a hot topic. Seems to work for me. :)

Ryan @ External Hard Drive World

I started out blogging about things I enjoyed in general, but that typically led to lifestyle design, happiness, money, things like that, which isn't a very profitable niche, then I started to think about products that I use everyday that I know something about that people actually purchase online.

It's hard to beat out bloggers who do it consistently about a general topic, but to start a blog in a niche that it really hasn't been done yet, such as a local business in your community, is something where it can be really powerful.

Hope you enjoy your holidays!

Alex@Jocuri

"Let The Niche Find You." This is pretty rare this people usually start with a mind set on making money.
I know when the internet was still young, google didn't exist and people weren't even thinking of winning money online.
Also, sometimes topics that you like aren't necessarily profitable, this way you are practically force to choose a niche that you can gain a profit.

Rahul

Thanks for sharing this info....i will share others too how they could get easy internet marketing.

Andreas@Online Advertising

I always find new ideas when using google trends and sits like alltop, where I can get a quick overview on currently trending topics. The path is usually alltop > trends > google keyword suggestion tool= result.