Apple Goes Against Google in Ad Content

12 April, 2010 - 07:00 AM - 7 Comments

Apple announces its new iADs service that will be coming to iPhone, iPad and iPod devices soon. This service which places ad content inside applications will have many users comparing to Google Adsense except iADs promises much more.

These embedded advertisements will have the ability to allow users to interact with them without ever leaving the application they are in or being redirected to another site. Combine this with potential GPS information and you can probably see location based targetet ads like nothing seen before.

In addition Advertisements via iADs will be handled by Apple which will be sharing the AD revene with the applications that host the iADs. (This is similar to how ADSense shares ad revenue with websites and apps that host their advertisements).

This new service puts Apple in Competition with Google on another service, even if iADs is for a very small share of the AD market. Mobile ads account for less that 2% of all online advertising spending according to a recent article from the Wall Street Journal.

I still don’t have an iPhone (or an iPad) yet and am hoping to jump on board the Apple wagon myself eventually in the near future, I just wish I could get my hands on a Free iPhone 4 so I can do more posts, articles and reviews for iPhone products on DragonBlogger.com

I think the competition is good and no one company should monopolize any service or market. What do my readers think of the new iADs offering from Apple?

-Dragon Blogger

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Written by Justin Germino (1518 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger

Dan@Gaming Mice Reviews

I think Competition is a good thing and much needed in the world today. Everyone deserves a chance to compete for what the consumer wants and hopefully politics doesn't get in the way of that opportunity for anyone who had the gumption to go for it.

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Dennis Edell @ Direct Sales Marketing

While I'm not an apple fan either, anything with the ability to chop a monopoly like Google down a peg or two is welcome in my book.
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Raymond@painting mississauga

Well, it’s surely advertising all around! It’s a mad, mad scenario. I do agree with you when you raise the issue of monopoly. Competition is desired far more than monopoly. Let’s take this new offering from Apple as a welcome change and wait for a while to see the results of this endeavour.

Latief@AnotherBlogger

This is really an interesting, I just wonder if this will works because people already about AdSense revenue this day. This ad program still interesting if the program really like AdSense? I don't think so because some people think AdSense sucks today and this new program will be another sucks ad too?
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BlazingMinds

I don't know if anyone remembers Max Headroom but on that there were Blipverts, a serious of 5 minutes adverts in an instant, with the way the world is going with advertising maybe that's the way it will go. Also with the way companies use advertising these days, you'd think the price of things would be going down by now instead of up ;)
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dragonblogger

We already see companies paying Hollywood to mention or show products in movies and TV Shows, musicians are selling products and branding like Black Eyed Pea's having deals with Blackberry and Samsung. Clothing with embedded LED and moving imagery will create walking human advertisements for companies in the near future.

iWoodpecker @ blog promotion

I think that's advertisers madness. Looks like in the very nearest future ads will be everywhere :)

There's one relevant movie on this topic.. where you're implanted with some microchip, which causes you to see ad-hologram wherever and whenever the certain advertisers want.

I wonder if it's our future or not..:))
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