April 2013 Income Report
In April 2013, SocialSpark didn’t have any payouts which was rare as I usually have opportunities every month, combine this with some problems with the IZEA Ads creative and the only income from IZEA services for April 2013 was from Sponsored Tweets which is rare as I usually get a decent bit every month from IZEA SocialSpark specifically.
For this month most of my income came from sponsored posts or guest posts where advertisers hired us to review products, services and/or I charge a fee for editing, SEO optimizing, adding images to host guest posts that don’t meet the free publication standards and necessitate a fee to cover my time and labor to help re-write the articles or update them.
AdSense was still a bit lower than previous months, but not too bad. I also had some writing and WordPress services for other sites which help fill some secondary income as well. Amazon Affiliate did a little better than average in April 2013 which is always nice as well. The Blog Frog still has opportunities few and far between, but they are always high quality advertiser opps when they do have ones that come in that interest me. The Blog Frog is a great program for my non-tech blog as I haven’t seen any specific tech focused opps from that program yet.
If you look at my expenses, I had almost $360 in expenses paid out in April 2013 from my blog funds, this covered my newer Synthesis Hosting which has kept my blog more stable and is highly recommended. I also paid out quite a bit in giveaway sponsorships toward other sites where I either co-sponsored or fully funded prizes to giveaway on other blogs. I also spent quite a bit in advertising the Google Nexus 7 giveaway which turned a very good ROI that I will share later.
April 2013 Traffic Report
Traffic increased a bit but is still down compared to January though getting better, Unique visitors is still holding just over 33,000 with nearly 55,000 pageviews in April 2013. Now Facebook became the #1 traffic referrer for April 2013. You can see though that besides Google Search, Sponsored Tweets was the 2nd largest traffic source for the month of April, this is what almost exclusively drove traffic to the Google Nexus 7 Sweepstakes that I ran and this one giveaway had 16,789 pageviews in April 2013 as a result.
One thing I learned with this latest round of experimentation is how to get a really good ROI with Sponsored Tweets that was more valuable than any Facebook Ads, Facebook Promoted Post or Google AdWords campaign. I just wish that Sponsored Tweets had a Facebook option to promote through users on Facebook.
Overall traffic is doing well and increasing, largely in part due to the giveaways but I am seeing increases in other articles as well. My focus is to continue to grow in content and leverage giveaways to continue to generate buzz and interest as well as grow to reach new readers and audiences.
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