Jun 182010

I read an excellent article over at FamousBloggers.net written by Nasrul Hanis titled “Is One Blog Enough to Earn Money from Blogging” and I decided to chime in with my own post and my own thoughts and experience with running three blogs over the past two years.  In this article Nasrul makes many good points and I myself thought the same way when I started blogging two years ago.  I started DragonBlogger.com on August 23rd 2008 and when I made my first forty dollars or so in my first month blogging I thought why not run three blogs and triple my earnings.

The theory is that if you can make one hundred dollars per month from one blog, you can make three hundred per month from three or five hundred a month running five blogs but you will quickly find out that this doesn’t pan out as you would have hoped.  You will find that the amount of time and effort it takes to write content, SEO (properly), promote, socialize for more than one blog becomes very hard to keep up with if you are a casual or part time blogger.  I do believe full time bloggers can effectively run more than one blog as well as bloggers who run “multi author” blogs where they only contribute a portion of the content for the site.

In the end after two years of simultaneously running three blogs I have one blog that earns nearly 90% of my earnings and the other two barely break $20 – $40 per month but I maintain them anyway.  Had I focused on a single blog Iwould have over 3000 published articles and instead of leaving comments and breadcrumbs all over the web and dividing those among three blogs I would have one blog with 3x as many backlinks on the web.  In the end, I think one mega blog with 50k plus traffic per month and a PR4 or higher will earn you more than 3 blogs with 15k or less traffic and PR2 or lower.

That being said, sometimes you don’t get a great niche with your first blog and no matter how much you want to it doesn’t gain any footing, you may need to run more than one blog to find your footing and decide which topic/category you like to blog about best and then focus on making the preferred blog your flagship blog.

I have very specific purposes for my three blogs, DragonBlogger is my flagship, my identity and my Technology, Blogging, Gadget and Entertainment blog.  This will be an online magazine someday and I expect to reach 100k unique visits per month and have guest contributors writing articles in the future.  (I dream big, I know).  My Poetry blog is just that, an outlet for my creative art and I don’t really care if it earns money.  I do it for my love of creating poetry and unique written art which is my passion.  My personal blog is kind of like a “get to know me” type of blog and is about my personal insights, living in Arizona, raising kids, being married and anything else that I feel like talking about.

I love being a blogger and have experimented with seven blogs over the past two years and retired four of them (shut down completely) to focus on these three.  I wouldn’t be happy just running one because they each fill a personal goal of mine, but for purposes of making money I do believe you can earn more from a single site that is heavily promoted, indexed and generates a ton of great content that not only people enjoy reading but “WANT” to share with their readers will earn you more than dividing your time between multiple blogs.  So before you go and start your second, third and fourth blog really thing about the goals you are trying to achieve and make sure you are ready to commit to doubling your efforts or you risk “dividing” your time and effort between your blogs.

-Dragon Blogger

Justin Germino
Working in the IT Industry for over 13 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.
Justin Germino


Technology, Gaming and Wordpress blogger who runs gadget giveaways, helps others with blogging tips, monetization, earning and more!
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Justin Germino
  • I always found running multiple blogs one of the more bizarre yardsticks. I always found focusing in on one would be a lot more easier, since in the case of popularity, the rich do get richer. Conversely, I think it’s all tied down to how much one enjoys their hobbies.

  • Thanks for explaining more on this topic and for me this is a critical decision that a blogger will make.

    I also love experimenting on various sites under different niches as different niches got different styles, trends and demands.

    The most important thing is giving your effort, commitment and time for the success of your blogs.

    • Thanks for reading the article, yep knowing what level of content you can produce and how many blogs you really want to run is very important.

  • Dana @ Blogging Tips Blog

    It seems we on the same boat here except for the time line. I also have three blog in three different niche and it is obvious that I only focus to one blog as my main blog. The other blogs is as like place for my other thoughts.

  • Lee

    A really nice article Justin. I have held on to 3 blogs since I started and built them all within 2 months of each other. The one that actually has taken off is the last one. Maybe I was learning a little more along the way. Having said that it is not the one that brings in the most revenue but does get the most visits and pageviews. I’ve thought about letting one go then as soon as I give it this thought along comes some reviews for it so for now I’ll keep pluggin away. I sometimes think I’d like to start another with a more focused niche and put what I’ve learned in the past 9 months to better use instead of spinning my wheels on these 3. But I’m like you, My leesshizzle blog is my baby and it’ll not go away anytime soon. I’ts scattered but it’s me so I like it for my outlet. Again thanks for the article you definitely made some valid points I hadn’t thought about.

    • Yeah, I am partial to my three and not about to let any of those go, but I did let my Dungeons and Dragons blog go, didn’t have time for it, as well as an experimental affiliate marketing blog I was trying to develop, had a cool name too.

  • [email protected] Diego Divorce

    I have a couple of blogs also. We’re all here to make money, good luck everyone.

  • You will get there, I’m sure.

    I’m about to install MU on two separate network-type blogs. They will cover something like 25 domains between the two networks. It’s a long term play, really long. But I’ve seen a lot of people over the last year come… and go.

    Since I’m in it for the very long haul, learning to admin a bunch of blogs makes sense. And it turns out that it isn’t that hard. You just have to have a system.

    Also, I don’t plan on actively promoting those blogs. The domains names are *really* good, as in sticky good. So I can stock them with content intermittently, and just let them ripen over the years.

    Website In A Weekend will remain my flagship.

    • Lee

      Dave what is MU. Is it Multiple User or something thereof? Just curious

      • Yes, WordPress MU is multiple user, it allows for separate sub wordpress domains/dashboards under a single mass install. It is a way to repackage and offer wordpress blogs to people hosted on your hosting platform, similar to how blogs are hosted on wordpress.com now (think of it as one gargantuan WordPress MU (but you have less control over each “personal wordpress site).

        • Lee

          Thanks Justin that helps. Sounds interesting and you learn something everyday new it seems. I try not to get too caught up in it all and lose focus but it’s always good to ask and who knows I might give it a go someday. Thanks

  • It’s the law of diminishing returns, I run two blogs, Sixties Britain and Classic 60s Music which take up all of my time in producing content and promoting. I’m thinking of adding a third but it’s a blog that will deal with a similar topic and which will be quick to create content for. Other than that, I doubt I could do much more unless they invent more hours to stick in the day!

  • I am a huge fan of having 1 site and spending a lot of time on it so it is really awesome, as opposed to having multiple ones and spending less on each. However, if you are really interested in various niches not only could it be good to have multiple blogs but also fun.

  • You know, I added my third with the intention of maintaining it a bit more often. This was a mistake, I’ll admit that now. I am way too busy with my other two, and both of them make a substantial amount of income for me. When school starts, the third may take a backseat.

  • I guess i can’t lol, i have some problems running my two blogs, so i doubt i can make money with many blogs, i hope i will 🙂

    • I wish you the best of luck monetizing your blogs, thanks for stopping by.

  • Trying to run three blogs is already pretty streched out especially if one holds a daytime job.

    We should find our own niche and probably just focus on one blog.

    I can’t imagine having 7 blogs without roping in assistants to write content and doing SEO work.

  • I can remember a time when “webmasters” (what they were called back in ancient times when I started) would tell me having more than one website was ridiculous.

    I went on to open somewhere in the area of 400 websites in 6 year period, I never made more money than I did during that time of my life. If I could multiply each one of my business’s I would, same goes for blogs, websites, affiliate programs or anything else.

    • Back in the day starting a static website and forgetting it was so much easier, I ran about 10-20 myself over time. But a dynamic blog with SEO, posting is quite time consuming and multiply that by 10 is even harder. It is one thing to just be an admin for 10-20 blogs, but being a content creator, SEO researcher and admin for 10-20 wordpress blogs is nearly impossible without some of the blogs suffering.

  • Stephen TBA

    Having had first hand experience of running multiple blogs at the same time, I absolutely agree with your opinion. To create great content takes time, and running multiple blogs dilutes the time available to create that great content.

    I would advise anyone thinking of starting more than one blog to allow at least six months after starting their first to see what the process involves. They might just change their mind when they see how hard it is to get traffic and create fresh content on a regular basis.