Jan 172011

I have to give a big thanks to Dennis Edell who actually told me how to setup Feedburner to send out a different email subject if there are is than 1 article in the RSS feed.  So I did a little more testing and came up with a good idea to help others customize their Google Feedburner RSS Feeds for email.  If your blog has more than one article posted in a 24 hour period on some occasions but not all occasions there is a good reason to have two separate titles for your RSS feed.  If your blog always has more than 1 article every RSS update then you can use a single title to cover the many subjects, or you can actually just use a single title that shows the # of articles in the feed if you want to use 1 subject for all emails.

Here is a video tutorial on customizing your email branding options with Feedburner:

For those who want to read instead, to change your email branding options, log into your Feedburner account.

  • Click on Your Feed Name, then Publicize
  • Click on Email Subscriptions to the left
  • Click on Email Branding drop down


Here you check mark “Change Subject” when an email has 2 or more items and you get the option to set a unique subject when more than 1 article is listed in your RSS feed.

Some helpful tips and variables can be used on Feedburner.

  • ${latestItemTitle} will display the title of the latest article
  • ${n} will show total number of articles in the latest feed
  • ${m} will show number of articles after the first in the latest feed

This allows you to create custom subjects like:

Top 10 Chrome Applications from DragonBlogger.com

You would use:  {latestItemTitle} from DragonBlogger.com


4 new articles published on DragonBlogger.com

which would be ${n} on DragonBlogger.com


Top 10 Applications + 3 other articles on DragonBlogger.com

which would be: ${latestItemTitle} + ${m} other articles on DragonBlogger.com

These are just some suggestions to help optimize your Email RSS Subject Titles.

-Dragon Blogger

Justin Germino
Working in the IT Industry for over 13 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.
Justin Germino


Technology, Gaming and Wordpress blogger who runs gadget giveaways, helps others with blogging tips, monetization, earning and more!
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Justin Germino