Entrecard Advertising Results

12 April, 2009 - 07:00 AM - 5 Comments

So I purchased a $10 Entrecard Advertising campaign last week to let people know I was testing it and it took about three days for my $10 to be consumed by the advertising. Below are the results that my $10 bought me to dragonblogger.com over the past few days.

Here is the actual breakdown of EC of my advertising account:
I received 526 clicks, 78590 impressions and my blog was approved 79.2% of the time to run on other bloggers sites. My effective CM and CPC were .12 cents and .019 cents respectively. Which basically means I paid just under 2 cents per click to my blog, which is very similar to Google Adwords rates for new advertising and bloggers.

How did the breakdown look on my blog you ask?

The week prior to my Entrecard run from March 27th – April 2nd, I had 3,159 unique visits to the site, with 9,348 page views:

Now check out the week of my Entrecard advertising:

The week of my Entrecard Advertising I had 3,371 unique visits and 10,090 PageViews. Entrecard went from bringing in 16% of my traffic the previous week, to 19% of my average traffic the week of my advertising. Now its too early to tell, but I have seen some average increase to my blog stay around. I should also note I did much fewer blog drops this week barely averaging 100 per day from my normal 300 per day the week prior, so I would have expected my EC visitations to decrease from my lack of dropping.

My blog had a steady average of 400 visits per day, which has spiked to 600 per day average for the past four days, which is a huge increase, my blog is up 21% over the last 30 days, which is tremendous for me. But, after analyzing the statistics, I was running a Stumble upon marathon last week, and I saw much of my increase in traffic was due to stumbled posts causing 80-100 visit spikes over my normal sites.

My Summary:

I think it brought in some traffic, and probably some of that traffic will now routinely do my daily drops as I am seeing new cards in my drops inbox, but my ten dollars didn’t go very far, and with Entrecard now doubling the cost of advertising, your ten dollars would go an average of less far than it does now.

I think if you are a baby blog starting out, or you have reached a traffic plataeu however, a ten or 20 dollar push to advertise on entrecard once every few months could help revitalize your blog and bring in a few hundred extra visits and some of those can translate into long term readers.

I am curious to know what other peoples results and successes were with Entrecard advertising.

-Dragon Blogger

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Written by Justin Germino (1518 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger

sixmats

Interesting. Did you advertise site-wide? Did their statistics tell you how many sites your ad ran on?

sixmatss last blog post..Morioka, Japan Pictures

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dragonblogger

Yes I did advertise site wide, and it said 76% of all blogs, not the exact number of blogs, but I assume at least 10,000

24x7 Online Diva

I wanted to give it a shot until I just found out that the rate already increased which made me kill the idea of advertising that way.

I haven't been approving new ads on my blogs recently because it was quite unfair for those who placed their ads on a regular basis and I mean using Entrecard credits.

Must've been confused with Entrecard's new ad system. I'll try other ways to promote my blog without spending that much ( and I mean the old fashioned way..). :)

24x7 Online Divas last blog post..Taking Time Off from Online Activities

Old fashioned way still works fine, just remember you get 1/2 as much advertising time for your credits, so you probably should buy twice as many lower price ads.

Damien

I think your summary is very well founded. I am just starting to leverage Entrecard the old fashioned way. There are so many free ways to get clicks, it would have to be like a 5k increase in a month for me to justify spending $10. Yours appeared to be less than 1k. Let us know the long-term impact.