Feb 042013
 
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When I had Facebook Graph search enabled on my Facebook account earlier this week I only started scratching the surface in trying to figure out what I could use it for and how I would be able to leverage it to raise awareness for Dragon Blogger and the company and product giveaways that I do.

You can easily find this power in the ability to find people who like brands, but your ability to narrow down the search is incredible.  I am giving away a Logitech G500 for example and I want to raise awareness, so a simple search for those who like Logitech could help me find new people to contact or raise awareness of the contest.

like-logitech

You could leverage the same info to find/contact people who like Android Tablets and get something similar.

like-android-tablets

Say I wanted to be a business who runs a local giveaway, contest or wanted to reach out and gain awareness for people living in the same geographic location.  I did a quick search for Living in Arizona and Like Kindle Fire for example and am able to narrow down those who are fans of Kindle Fires and live in the same state.

like-arizona-kindle-fire

Now, I wouldn’t start spamming everyone who may connect in some way to what you are promoting, selling or marketing but I do think that leveraging this tool to help find key people with influence and audience and reaching out to them selectively could be a good deal.  This could also be just an easy way to find people to join your meet up groups, gaming guilds and what not.  A quick search to find more people to join Guild Wars 2 guild that I belong to can be done with ease as well.

Facebook Graph search is definitely something I have never seen before and gives unprecedented access to find and group people based on what you know they like, it would practically be a company’s dream except they don’t allow giant export lists of the target matches or allow you to send messages to people without paying for private messages and such.  It could also lead to Facebook spam worse than email spam if Facebook does sell this information and allow direct message contacting from companies, others at some point.

Have you used Facebook Graph Search yet, what are you using it for?


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Justin Germino
Working in the IT Industry for over 13 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.
Justin Germino
Justin Germino
  • Michael Aulia @CravingTech.com

    I haven’t had it enabled yet by Facebook (got to wait for turn!). Still unsure what I’ll use it for… probably just to find a new cafe or restaurant that my friends have ever been into #uncreative

    • http://www.dragonblogger.com Justin Germino

      I find myself being uncreative as well, though I used it to find people who like tech blogs and other tech blogs to try to find peers to network with and run mutual giveaways with.

  • http://www.bestessayservices.com/ Essay Papers

    Thank you for sharing this article. Facebook graph is a very useful tool if you know how to use it correctly. Some of its advantages are that you can be able to find other people who share the same interests as you or in the same niche and that way it can be easier to know whom to target when looking for audience for your products and services.
    One of the biggest beneficiaries of this powerful tool are small businesses who do not command a big audience or those that are introducing a new product in the market they know whom to target.

  • http://exabytes.com.my/ BlackWoods

    Facebook graph is very very useful, but it also means your privacy is even more transparent now.

    Like what Zuckerberg said, the age of privacy is over.