Finding and Choosing Pay Per Click (PPC) Programs
Posted by: dragonblogger // Category: bloggingDisclaimer: This was a sponsored post, commissioned by Crest Media Internet Marketing. This is not a review but merely an informational message about PPC programs and my thoughts and opinions on them.
When looking to promote your business or site you have should consider whether or not a Pay Per Click (PPC) program will benefit you and if it is something you should be using to help drive traffic to your site, recognition for your product or company brand, or just to try and boost sales. Though you can run your own PPC Advertisement campaigns through a variety of companies including Google Adwords yourself, if you are not very experienced with SEO, PPC programs you might be better off hiring someone to handle the pay per click management on behalf of your company.
The really nice thing about PPC programs is even local business can target specific demographics, and if you ran store or business out of San Diego, you can create a PPC program that listed your business for the keywords for anyone who was searching the internet and had an IP range that fell in the subnet from that geographic area. This is one of the advantages of running custom CPC campaigns, where you don’t need “global” clicks but are only interested in targeted advertising at specific local markets.
My honest opinion is this about PPC programs, they do work for bringing traffic to your site (I brought about 600 something visits with a test PPC program I ran) but they work ideally if you are selling a product or service and you can convert those clicks into a sale. Unless you have an advertising budget that you can just spend on “promotion” just to get traffic for the sake of getting visits, you stand to make a better ROI if you are using a PPC campaign that can translate into product or service sales.
This is my opinion on PPC programs from what experience I have had with them.
How about fellow bloggers, who has some PPC program stories to share? Have you done a PPC program to advertise your site or service? Did it work for you, did you get a good return on investment?
-Dragon Blogger
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January 28th, 2010 at 2:15 pm
I completely agree – unless you are selling a product or service it makes very little sense to invest in a PPC campaign.
Assuming you paid for 600 visitors to come to your site and you didn’t sell a product you’d generate money by the existing ads on your site (PPC/CPM).
When it comes to CTR I average about 2% and those clicks are worth 50cents on average so I could make about $6.00 in ad revenue and possibly another couple of dollars off other ad networks. Unless the money I invested in a PPC campaign for the 600 visitors costs $8.00 (highly unlikely) it’s hard to justify the expense.
In my opinion organic search traffic is the only way to go for information websites. I believe spending the same money on a link building campaign would prove more valuable in the long run.
Nick Marshall´s last blog ..supersonic31
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January 28th, 2010 at 2:16 pm
I’ve just had a voucher from Google to try out Google Adwords, so I may give that a go and see if it’s worthwhile, but as you mention, they are ideal if you are selling a product..
Karen @ Blazing Minds´s last blog ..Project 365 Photo A Day #28: No Snow & No Mice
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January 28th, 2010 at 2:20 pm
That is how I ran my campaign, you should read my adwords article then. You are better off putting that AdWords coupon into getting people to sign up for your referral to SponsoredTweets or some other service that you will make commission off of than as just visits to your blog.
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January 30th, 2010 at 2:44 pm
I got the same thing.
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!!
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January 31st, 2010 at 12:46 am
Hi Karen,
i used my Adwords-Voucher last month to start a campaign to an Adgitize-Blog post. I got a lot of visitors and Page views (more than 1.200) within 2 weeks the 150$ had been gone with the wind
I had several sign-ups but as Adgitize is only useful in getting referral earnings if someone starts advertising, i didn’t see any return. And i doubt that there will be a return.
Most of the visitors came from India, Pakistan and Asia because of the Keyword “Pay-per-click”.
And next time i would limit my bids to a few cents. The automatic bidding gets daily more expensive and at the last day i paid 15 cents per click.
Martin@Cornyman’s Money-Blog´s last blog ..CMF Ads – My Network Ads suggestion – a better way for publisher and advertiser
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January 28th, 2010 at 8:23 pm
Before, when I was not into paid to post sites, I’m into PPC as well. But I haven’t received any cash out from any of the sites that I joined. When my Google Adsense account had been blocked, I already bid goodbye to PPC.
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January 28th, 2010 at 8:27 pm
Why was your Google Adsense account blocked?
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January 29th, 2010 at 3:17 am
I never got anywhere with PPC. There just seem to be so many variables that can mean winning or for me at least, losing too much cash. Good old SEO works well for me.
Dave´s last blog ..Get Paid To Take Paid Surveys Online
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January 29th, 2010 at 7:08 am
Before, I tried a lot of PPC but haven’t work for me. Now, I’m trying Google adwords and it works well.
Teena@V8 Supercars´s last blog ..Sydney Seaplanes – Scenic Flight, Sydney Highlights
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January 30th, 2010 at 2:45 pm
Iv totally agree with the product/service angle, so I may give it a go once my e-commerce stuff is back online.
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!!
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January 30th, 2010 at 2:48 pm
Here’s a question directed straight at Crest media or any other such company; or for that mattrer, anyone here that might be able to answer intelligently…
Most “PPC Management” companies, much like “SEO companies” are crap, pure and simple. What should we look for/ask for ahead of time to see if they are on the level?
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!!
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May 31st, 2010 at 6:40 am
Hello Dragon Blogger,
You have summarized very well the goodies about PPC and how it could be effectively help our blog.
However, my personal experience with PPC is that I could not get any sales after spend $200 in Google Adwords in 2 weeks. I bid for kw such as make money online etc..,..
I have stop using PPC for about 1 year now.
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May 31st, 2010 at 3:53 pm
I haven’t had much luck with PPC and Affiliate sales either. I think it is a percentage game and unless you have a great amount of traffic, the % will be so low you may not see any return.
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May 31st, 2010 at 9:10 pm
Hello Dragon blogger,
To be honest, I don’t expect you have time to reply my comment and your frank opinion about PPC.
Thanks and good luck
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