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I saw in WebSite Magazine an article about MailChimp’s Analytic 360 plug-in for Wordpress and I decided to install it, it is one of the few wordpress plug-ins that has a full 5 star rating on wordpress.org and over two thousand downloads, and I can see why. Virtually every important metric you would visit Google Analytics for, you have at your fingertips inside a new “Analytics360″ link in your Dashboard area.
I installed the plug-in and found it had information right at your fingetips, including the ability to separate out “Organic” visits from “Referral” visits. Organic visits are the most important and are directly show how many people are reaching your blog from search engines.
You can also see your top pages and keyword searches that lead to your blog from your wordpress dashboard as well.
One thing to note is that this plug-in integrates with Google Analytics and does not replace or is not used instead of, so you still need to make sure you are using the Google Analytics plug-in for your blog so Google can track and measure your blog metrics. In addition, this Analytics360 plug-in integrates with MailChimp, but I don’t leverage or use that service, I am using it for the Google Analytics dashboard.
Summary: Mail Chimp Analytics360 wordpress plug-in reduces how often I actually have to log into the separate Google Analytics website and allows me to see my analytics right from my blog dashboard which saves time. The information provided is consolidated from several screens on Google Analytics and it saves you clicks and time. You still will need to use Google Analytics to do queries and collect more detailed data, but it gives you plenty at your fingertips.
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Tags: analytics, analytics plugin for wordpress, analytics360, blogging analytics, google analytics, google analytics for wordpress, mailchimp analytics 360, mailchimp wordpress, wordpress plugins
July 19th, 2009 at 10:04 am
Thanks for posting this, I had no idea there was such a plugin, so I’ll be sure to check it out. Will be nice not having to login to Google Analytics all the time
Why would you say that organic visits are more important than referral visits?
Klaus at TechPatio´s last blog ..A Day At The Patio – Attacked By Flying Bugs, I Wonder What Kind?
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July 19th, 2009 at 10:16 am
Referral visits such as traffic from StumbleUpon, Digg, Entrecard, Twitter…etc are all good to get, but are artificial, the moment you stop Stumbling, Tweeting, Dropping your traffic will disintegrate, it also leads to inconsistency. Whereas if your organic visits (people coming from keywords on Google searches) is high, it means that your blog will consistantly get visits without having to constantly promote your stuff on social networks. Organic visits from searches also show how relevant your blog is in the search engines and how well you capitalize on keywords and topics.
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July 31st, 2009 at 3:43 pm
I put it on my Blog too. It really saves me a lot of clicking and waiting, since you don’t have to actually go into Google Analytics. I’m not saying it replaced G.A. by any means.
Brainerd Realtor´s last blog ..Brainerd Minnesota Real Estate – What’s on the Market?
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July 31st, 2009 at 3:56 pm
Right, it just saves having to go to Analytics website so often, and gives you stats faster.
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August 3rd, 2009 at 9:05 pm
It definitely does that. Another nice thing is that some any clients with a WP account can now view the analytics data themselves. It saves me time of forwarding the reports on. Thanks!
Brainerd Realtor´s last blog ..How to Search for Homes in Brainerd Minnesota
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August 4th, 2009 at 7:54 am
Very good point, I didn’t even consider that as well for people who use shared or multiple wordpress accounts or users.
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