Niche Blogs Are What Get You Into The SERPs
If you really want to monetize your blog and make a profit from it, you should make it a niche blog. The reason why this is so essential is that you get a reputation as an expert in that niche. Google then starts to see you as an “authority,” and this raises your rank. You don’t have to blog about something you’re already an expert in; once you start blogging and filling it with content, you’ll learn all about it quickly.
Basically, with a niche site it is much easier to optimize it for search engines. In order to do this, you need lots of backlinks; to do this you have to leave dofollow comments, submit articles to directories, submit your blog to blog directories and other things. All of these work by using an anchor text. Using an anchor text will put you higher up in the SERPs.
How To Optimize Your Site
SEOing your niche site is essentially the same as optimizing your homepage. Choose a keyword that you’d like to rank highly for in search engines and use this as your anchor text. This way, any traffic that visits your blog is also hitting your homepage. When they land there, they see other articles in the same niche that you’ve written, and they’ll want to read them.
It’s also much easier to submit to directories when you’ve got a niche site. The reason is that the main directory sites such as Yahoo Directory and DMOZ only who your blog’s URL. You can’t submit your site’s deep inner pages, or they may let you do that for a fee. This is why you need that anchor text.
Having a niche site also helps with targeted ads like AdSense, AdBrite and so on. If you’re doing CPC this is essential for getting more sales.
Why Your Site Needs A Niche
If you don’t have a niche, it’s almost impossible to SEO your site. How are you going to choose keywords that are relevant to your topic when you don’t have one? Instead, you’d have to work on optimizing the other pages for their individual keywords, and this means a lot more grunt work.
Once they landed on the page from your site, they wouldn’t see the other articles listed, and they wouldn’t check those out. In other words, they would come to that page and just stop there. There would be very few web surfers curious enough to look for the other articles you’ve got. They’re only going to be looking for information on the topic they searched.
There are plugins that will show the reader related articles, but there’s a problem with that. They’ll only show other blog posts that have similar keywords, tags, categories or anchor text. This would be a very limited number of blog posts if each of your articles is about a different topic.
Let’s say that you had an article on weight training that was high in the SERPs. If a reader came to that blog post and read it, there’s little chance that they’re going to want to check out your other articles on timber flooring. If they liked the weight training article and decided to poke around on your site, and happened to be interested in timber flooring, they’d check out the other articles. If not, you’ve lost them.
So, it’s important to pick a niche. And here’s another tip on choosing keywords – choose a “long tail” keyword. This is a long one, such as “how do I find a good car shop.” Choosing long tail keywords is an excellent strategy because there is little competition for them, where as “car repair” is already flooded with sites. With less competition you can totally dominate that keyword and rank at the top for it. Later you can go for the main keywords.
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Niche sites are certainly where the money is at, but it is all about they keywords you are targeting. I spend hours and hours researching keywords before I ever buy a domain and start building the site. Google adwords/keyword tool is simply not in depth enough to give a proper amount of information about the keywords you are looking at. I use Market Samurai for all my research, it is definitely the most valuable tool I've ever purchased.
In addition anchor text (is super important as you mention) but it should be varied, and spread out over time. Google catches onto targeted anchor text and quick link building schemes quickly, these can adversely affect your rankings.
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