Optimizing Your SponsoredTweets CPC

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I have been using SponsoredTweets for a while from IZEA and have taken the time to analyze my advertising campaigns and tailor my set price per tweet so that my tweets have an average CPC range between .20 and .40 cents per click.  You can do this by looking at your account and clicking on the “Complete” tab, where you will be shown the advertising campaign and the results of the campaign.

For my own campaigns I experimented with bouncing my price between $2 and $2.50 per tweet (remember that this costs 2x this price to an advertiser).  I did notice that several of my advertisements in the $2.50 price range went over .50 cents per tweet and some even reached .70 cents per click.  Remember the ideal ratio to entice advertisers is to be under .50 cents per click, and the lower you are here the more you will likely get attention from advertisers.

If you price too low and you see your cpc is under .20 or .10 cents, it means you likely are undercharging and could raise your price per tweet higher (unless you are deliberately keeping cost low to collect more advertisers).

My average CPC to help promote a companies product or service on SponsoredTweets is around .30 cents per click, which I feel is a pretty good ratio.  I have just over 3500 followers and although SponsoredTweets suggests that I can charge $4 per tweet, I am staying around the $2.00 mark until I can justify my CPC being better at a higher amount.

I really enjoy SponsoredTweets as a program to make a little money off of my twitter account, I do reject about 70% of the advertisements offered to me that don’t fit my persona or topic of interest.  So most of my advertising campaigns have been around technology based products and services, and most are high quality advertisers with nice products.

If you haven’t signed up for SponsoredTweets before, why don’t you click the banner ad at the top of this post and sign up under my referral ID.  You can start earning from your twitter profile and you only need a minimum of 100 followers to qualify and be eligible and visible to advertisers.

As for advertisers, if you want to hire me to promote your product or service, know that the cost to you is very reasonable and you get an average cost of .30 per click (this does fluxtuate, but this is the average of all the thirty or so campaigns I have done so far.  You can hire me to promote your product or service on twitter by clicking.

I do wish SponsoredTweets let you select more than one category for your twitter account like SocialSpark does.

-Dragon Blogger

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Written by Justin Germino (1518 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger