Placement of Google Adsense Critical For Success

12 July, 2009 - 07:00 AM - 11 Comments

In an effort to make it easier to have people “tweet” my blog, I had relocated my tweet button to the top of my posts, the plug-in didn’t jive well with my Google Adsense banner, so I had originally moved my Google Adsense to the end of my blog posts. I noticed an 80% drop in Google Adsense revenue on the month that I performed this little placement switch and I know this is no accident.

This only further shows you how important it is to use Channels for each of your Google Adsense ads, so that you can determine which locations and placements on your blog perform better, so that you can use that data to maximize your advertising placement. I quickly realized that in my blog (maybe not all blogs) the banner ad served much better right under the title of my blog posts, as it received only 1/10th the amount of clicks when I had moved it to the footer of my blog post.

So be aware of product placement on your blog or website, and make sure your Google advertisements are clearly visible and noticed by users, but also make sure they blend into your website so as to not be offensive to the reader. I am not a huge success with Google Adsense, but garnering information from several bloggers it would appear that at making an average of $20 per month with Adsense, I am earning more than the average blogger trying to use it is. (I know bloggers who took 2 years to make their first $100, and I am about to earn my second hundred in about 1 year).

I want to hear from my fellow bloggers, what Google Adsense placement has worked for you and your blogs? Did you find one spot on your blog better than others, have you experimented?

-Dragon Blogger

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Written by Justin Germino (1514 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger

Jessica Guerro

I usually place it at the top of the article after the title. I'm still experimenting though and enjoyed your article. Also some great comments.
.-= Jessica Guerro´s last blog ..Writing Great Articles - Effective Strategies =-.

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dragonblogger

Thanks for sharing, I am experimenting further and have read some people say making the border color the same as the background color is better and helps it blend into the post even more, so I will be removing the colored border from my ads soon to test it.

Damien

I'm making $3-$8 a day now. I use a few techniques with Adwords that I think I had talked to you about a ways back but never tried until now. The placement helping me get these great numbers is varies form blog to blog. To me the key is to have the maximum number of ads between the title and the beginning of the post. Trust me, it won't be 2 years 'til my next check ;) I was just asleep for 2 years with regards to Adsense. It's making me reconsider doing sponsored posts at all anymore.
.-= Damien´s last blog ..Call in to my Podcast Today at 1pm :: Talk About Music =-.

I am so jealous bro, congrats that you are making that much, I still only average about 35 cents per day from AdSense, which blog brings you the most clicks? Do you leverage channels and such?

pixelerator

After reading your post .i decided to investigate on user click behavior and end up with this
http://intekhab.co.cc/?p=289
.-= pixelerator´s last blog ..Click heat Map =-.

I have seen clickheat before and heat maps, I think they are a very good tool to track, always wondered about what performance they have on blogs since they have to run as a live process to track the data.

Charles - Big Idea Blogger

That's interesting. I've always thought that the best place for any kind of ads is just after a post. Looks like actual testing is still most reliable. Thanks for the info!
.-= Charles - Big Idea Blogger´s last blog ..The Fastest Way to Achieve Results for Your Blog =-.

Yep, I noticed a 60% Drop in clicks for the month when I moved my ad to after the post.

deekz

Well I recenly read an article http://www.snaphow.com/basic-tactics-for-optimizin... which discusses lots for stuff about adsentce.

hope it hhlps

This is a good article, very good for beginners, I have read over a dozen like it. This one doesn't cover Channels which are also extremely important for tracking your adsense unit success individually.

Blazing Minds

It took me a while to hit my first $100, but every little helps, I don't think Google Adsense will ever make me rich, but it does help towards my web hosting ;)

I have mine at the top, right hand side and bottom of my blog..
.-= Blazing Minds´s last blog ..How to unfollow non tweeting tweeters on Twitter =-.