If you are a brand and you wish to make use of the power of social media via Twitter, it is a very tricky situation to be in. The following are some reasons why brands fail in social media.
1. When they fail to be social
The reason people are popular in social media is that they are social. They discuss, interact, make noise, learn and have fun. It is because other people like having them in their circle of friends. Therefore, when brands fail to get social, they do themselves a great disservice.
2. When they only talk about the product
Some brands get into Twitter thinking they can make noise about their products and get people’s attention. That would work if you are already an established brand like Microsoft or Coke. People will wait for your updates and won’t mind if you only talk about yourself. But if you are a brand that is fighting to get attention, you have to mix it up till you become an authority.
3. When they don’t answer on time
People will ask criticize, ask questions and even bad mouth you. All they are looking for is answers. When you don’t respond in a timely way, people will remove you from their list of ‘trusted friends’.
4. When they fail to accept mistakes
Accepting mistakes is a great way of getting close to people. It is one of the most effective and powerful tools for winning a person’s heart. Discussing mistakes will not spoil your reputation. On the contrary, accepting and discussing mistakes will encourage your community to stick with you.
5. When they fail to understand people
Brands exist only because people use them. When brands don’t understand people, they fail greatly. To understand people, just act like you are one of them. When you don’t do that, the distance between the user and the brand widens.
6. When they fail to give value to followers
Being a good brand is only half of the work. The other half is giving value to your followers. You could offer them an exclusive product review or an exclusive discount. Use the divide and rule principle. Reward and give value to your followers.
7. When they are not fun
Many companies are wary of getting social but still want to have an impact in social media. In an attempt to keep things under control, many companies have rules left, right and center. What they fail to understand is that rules in social media are set by the people, not companies. To succeed with people, it is important to be a fun brand.
8. When they have poor products
If you have a bad product, you cannot expect any magic to happen in social media. It is better to work at rebuilding your product rather than pushing a bad product to people.
Charles Mburugu is a professional content developer and an entrepreneur. He often writes about real estate, finance, business start-ups and internet marketing. In the past few weeks he has been writing for blogs where you can get the latest 123inkjets discount coupons and Network Solutions promotional coupon.