3 Essentials of Blogging You Don’t Know About
By: Mars Dorian // Category: blogging // 16 Comments »Hello fellow digital crusaders,
Today I want to talk more about he psychology part behind blogging, which I find much more vital then the technical part. Great bloggers have mastered this, and it’s part of their success – if not the cornerstone.
I will share some lessons that I have learned from experience and other people. They have helped me a lot so far and changed the way I blog.
It’s time to go deeper into the rabbit hole. And you know what ?
I know your competition !
I always used to compare myself to other bloggers, stuff like ” This kid is just 16 and he’s already killing – crap ! I have to hurry UP !” or “Hey, this guy is already 47 and he’s just started bloggging, heh heh, thank god I’m still young!”
You may or may not have similar thoughts, but no matter what’s happening in your mind comparison-wise, I can tell you it’s super-useless. Comparison doesn’t fire your ambitions, it diminishes it. You will never be like someone else, no matter how hard you try.
Your whole story is different – different past, upbringing and destiny.
I stopped wasting my time with these useless thoughts, and came up with something better.
I started focusing on myself, and ONLY on myself. Real growth happens if you improve every single day, based on your standards.
Instead of asking yourself: Am I better than him/her, ask yourself:
Was I better today than yesterday ?
Every digital maverick has one, do you ?
When I find new blogs, the first page I ever lay my eyes on is the about page. I’m soo freaking curious, I always want to know the story behind the blog – it’s a human thing.
And more often than not, I’m disappointed. The story is so generic, and it’s solely based on making money online, one way or another.
This is fine, but it’s not kicking ass. I found out that having a higher goal, like an inspiring mission, is far more powerful and captivating.
Imagine you’re a one of kind blogger, and your message is this:
I want to make a million dollars from my blog, and I will show you how !
Subscribe to my blog and get my FREE newsletter (along with my affiliate product recommendations !)
YOU: zzzzzz…mmmm…NO !
Or how about this one:
I believe in a future where you can work wherever you want, WHENever you want.
If you are the kind of person who enjoys total freedom and wants to control his own destiny, subscribe to my blog and find out how I’ll do it.
YOU: yes, YES, Y-E-S !
Question: Which one do you prefer ? I’m confident enough to say it’s the second one. The first addresses your logic, the second one your emotions. Emotions win over logic anytime, it’s part of your biology !
Lesson: Clarify the mission behind your blog. Find a higher goal than just making money – it’s never the money that inspires, it’s the lifestyle you get from it.
You will see – more people will join your mission, which results in deeper loyalty and better word of mouth (yipppieh !)
Tell your audience “Why” you’re doing it – give them the bigger mission behind your blog/business ! And remember,
It’s all about…
Perception. What others say about you is more important what you say about yourself.
And let’s take this a step higher – how others perceive you is more important then what you do.
There a lots of bloggers out there (and no, I’m not dropping names here 
that produce average, and I mean A-V-E-R-A-G-E content – stuff you forget the moment you’re reading it.
And not only is the content boring – the whole blog is uninspiring: Bland design – run-of-the-mill pages etc.
But you know what ? They have still great Authority, which results in great traffic and many RSS subscriptions.
Why ? Because they’re tight with the top players in the blogosphere, and that makes all the winning difference !
“Tell me who’s your friend and I’ll tell you who you are.”
Lesson: Network with the right people (according to you!) and get into their tribe. Their presence will flavor yours. People will notice, and visit your blog. Hang out with authority, and you’ll become the authority.
What’s your take on this ?
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