Tips to Get Your Web Site Noticed by Advertisers

14 June, 2010 - 07:00 AM - 18 Comments

So maybe you run a website or a blog that gets some decent traffic and a fair share of unique visitors but you haven’t had a lot of notice yet from advertisers. Selling advertisement banners is a great way to bring in some revenue for your blog and the more traffic you have to your site the better prices you can usually get for ad space.

When selling advertisement banners on your website or blog typically you get the best rates and prices for banners that are 468×90 or 350×250 and are inside of the post (top or bottom) and on the homepage. These draw the most pageviews if they exist on every page of your blog and tend to create the most click throughs. Banners on your sidebar 125×125 or 150×150 would be another good choice though these are less likely to have as high a click rate due to the smaller footprint and location. Also when you have multiple smaller ads competing for ad space there can be less clicks for an individual ad so you generally have to charge less than a premium in post banner.

Before you go after advertisers and inviting them to purchase ad slots on your site, you need to have a set price in mind for all of your ad spaces and have space available and already laid out on your site to accept a companies banner.

But now that you have the ad slots and know your pricing you may still be wondering where the advertisers are or why you haven’t been contacted yet. This may be because your site just isn’t on the radar of many companies yet and you can help give it a little nudge by trying some of the tactics listed below to get your website or blog noticed by advertisers.

Tip #1 – Build a clear and concise “Advertise Here” page

Make sure that it is very easy for an advertiser to find out how they can advertise on your site, you should have a banner ad and a link clearly visible on the homepage so they can “click here” to get information on advertising on your site.

Tip #2 – Contact companies and offer a free advertisement slot

Contact some small to medium sized companies in your website/blog niche and offer them an advertisment slot at a reduced rate or a (Try before you buy) experience.

Tip #3 – Run a Contest

Run a contest on your blog where you give the winner a free advertisement slot for a set time period. (Eg. a month if your site gets 25k pageview or less, and 1 week if you get 50k pageviews or more a month).

Tip #4 – Find Advertisers by Exploring Similar Sites

Find out who is advertising on peer websites in the same niche and market and contact those adverters to see if they are interested in purchasing an ad slot on your site as well.

Finally, remember that when making your site attractive to advertisers you have to minimize the amount of Google Ads or Affiliate advertisments you may have displayed on your site. You want to make sure your advertisers get the focus of pageviews and clicks and not detract from their ads or they may end up disappointed with the click through rate and you might not get repeat business.

-Dragon Blogger

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Written by Justin Germino (1514 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger

Jenny@ diabetes care

This is very useful stuff for me, because i want to do affiliate marketing in blog and I am searching advertisers.
Thanks for sharing good stuff.

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Mark @ Carrot Costumes

Hey Dragon Blogger. thanks for the tips. Some time ago I actually tried using PPC to advertise space on my blog but it was way to expensive - I just couldn't make ends meet. Since then I have relied a lot on Google Adsense...

Hesham

Great tips Justin, and yes I think we have to go for advertisers who don't know about us! I am working on a new project with some friends, probably you will be invited to the advertising party soon :)

Luqman @ Domain name registration

In other to get good ad space for your website you need to have good PR and lots of traffic to your website or blog.

Daniel Sharkov@Top Earning Tips

Thanks for sharing! Although at the moment my traffic is quite low and that type of advertisement won't work for me, I found some nice ideas in the article. I'm hoping that by the next year, I will be getting enough traffic for direct advertising though. Will see how things go.

Derick Conard@Auto Reifen

Useful tips. I wish to suggest for swapping ads with other sites that helps your website to be noticed.

Aj@Best Wordpress Themes

I know many sites hate getting emails from people looking to sell ad spots, but I have had great success by simply finding companies in your niche and then emailing them...But besides just getting noticed you'll have to work hard to get your traffic up. Since these ads are nofollow, PR is not as important as just traffic.

Paul Tech

The Advertiser Page is something I will set up soon once my traffic increases.

BTW, when you do start contacting companies for advertisements? Even for a blog of your stature, do you experience lots of rejection too?

Dan Keller@Promote your Blog

Great tips. I really like the idea about checking out other sites and see who is advertising there and reach out to them. I think the key is to be active and do not wait for advertisers to come to you.

Ben @ Bounty Hunter Costumes

Hey draggonblogger, great advice. I hadn't thought to build an "Advertise Here" page but can see that it could definitely be worthwhile. Thanks for the tips!

KS Chen @ Blogging Guide

This is a great post for me. May i know how many traffic per month is suitable to seek for advertiser? I have a site with 5k visitors per month. Is is suitable to seek for direct advertiser? Thanks a lot!

dragonblogger

It depends, some advertisers are more interested in traffic and others are more interested in a high pagerank. I have had advertisers pay for blogs with 3k visits per month and this blog which is 20k visits per month. In general though from my experience I would charge $5 per month per 5k of unique visits you have as a starting point and adjust as you need to. High pagerank PR4 or higher may command extra for the PR juice the advertiser gets.

Lauren

Excellent tips Justin. I did this for a while, meaning some 125 x 125 ads on the sidebar. No traffic or action though. I think it works for some bloggers, like you for instance. You have a great landing page that explains everything an advertiser would want to know. For me, I just use email and personal contact methods.

Thanks, a great landing page is key I think. I am always looking to refine mine as well.

Matthew

Good tips. I have one of my affiliate links on the sidebar. I think I will move that now. Also I thought mixing it with adsense was ok. So it's not a good idea to mix this with google adsense?

Tia@Complete Guide to Blogging

The "try before you buy" idea is a good one. I'm nowhere near the traffic levels to start offering advertising, but if/when I do, I think I'll try that.

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