Apr 152017
 


Turning a passion into a business is probably every entrepreneur’s dream. If you can combine the pleasure you derive from your pastimes and the ability to make hard cash, then it’s probably the dream job of everyone. Make money while having fun! With the Internet, it is even easier to publicize and sell your products or services, at very little cost. As with anything else in business, nothing is that simple. There are considerations that must be addressed to ascertain that the business is viable and can be sustained.

The Market

There are probably hundreds of thousands of hobbies. This does not mean that each of them will be interesting to a sufficiently large number of people so as to constitute a viable enterprise. Not all geek hobbies that deserve a website will end up becoming businesses, however, that shouldn’t stop you from trying. Not everybody likes stamp collection; yet if you find enough people to sell rare stamps to, then you have a market. In other words, some level of market analysis is important. A hobbyist would already be aware of the concepts, psycho graphics, and demographics related to that hobby, so that market analysis should not be difficult. However, it is important to undergo this step, and ensure that there is a market, before proceeding.

The Business Plan

Business planning is a crucial part of every business and is even more so in the case of a hobbyist. The business plan helps the would-be entrepreneur answer some critical questions like:

  • What is the quantity and type of capital to put in?
  • When are profits expected to come in?
  • How will the business run itself?
  • What will other skills are needed to run the business?

In answering these questions, certain issues become clear: financing requirements, cash flows, operational issues and staff recruitment. At the onset, the hobbyist becomes aware of the level of investment required of him.

Self-Evaluation

This is a critical step for the hobbyist. Since the hobbyist is mostly attracted to the fun aspect of the activity, some may be put off when it becomes arduous. Of course, in business, things are not always fun and games. When the activity becomes repetitive, resembling more a job than a hobby, the question is whether the hobbyist will pursue it. Determining your level of commitment is essential to the success of the enterprise. Many businesses fail because of a lack of commitment on the part of the entrepreneurs.

Differentiation

There are possibly thousands of people enjoying the same hobby as you, and hundreds of others who want to turn it into a business. If you are selling books on stamps on the Internet, you may find that the competition is quite stiff. How will the customer find you? In other words, you need to develop a strategy to stand out from the throng. This includes marketing, advertising, and market positioning.

Online Tactics

The Internet is a fabulous and cheap way to earn cash through your passion. If you are sufficiently knowledgeable on the subject, you could be writing and selling e-books. There is a huge demand for great, unique e-books on the Net. Of course, you will need to establish your presence on the Net by building your website. You can earn cash by allowing advertisers to put in their related ads on your site. Each time someone clicks on their ads, you are certain to collect a commission.

Always remember the reason you started your passion in the first place. Many people support online businesses simply because the proprietor is passionate about their business and it reflects in the products they create. When people see how passionate you are about your hobby/business, they will be much more likely to buy your product. This means more profits for you.

If you go to any hobby or passion meetings or seminars, talk to some of your friends. Perhaps you and some other people can go into business together. After all, when you split the cost three or four ways, it can drastically lower your operating costs, which will easily increase your profit margins. You may also get some good ideas on how to become even more successful.

Many times family members will be delighted to help you turn your passion into a lucrative business. The great thing about getting family members to help is that the labor is usually free or at least paid out in profits. This can help keep your operating costs down, so you can focus on creating quality products.

Trade shows can be a virtual treasure trove of ideas, contacts, and customers. Be sure to print up at least a thousand business cars, and dress professionally. Talk to as many people as you can, and spread the word about your hobby/business.

When you follow the tips in this article, it can be easier than ever to turn your hobby into money making the machine. When that happens, you know you are turning passion into profits.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.