After seeing a loss of about 40% in my AdSense earnings over the past few months I have decided to alter my ad unit styles and placement on my blog to see if this new new position and ad types work better for me. I use the All in One AdSense and YPN! WordPress Plugin myself because if its flexibility and the fact that you can turn it off on individual posts, or enclose custom html code around the AdSense itself (such as if you want to wrap it in a table).
I wrote a post about how the placement of Google AdSense is important for you to be successful at monetizing with AdSense. I need to take my own advice and start experimenting more with various placement types and trying out different ad units. The last time I tried a different Ad Unit and placement was about five months ago and I only had 350×250 ads on the top right portion of my blog posts. I was earning about $30 per month with these Ad Unit styles and positions, but when I switched to a 468×90 banner in the center location of my posts, I saw my earnings drop consistently and 3 months with the new style and placement I saw earnings average between $15 and $20 per month. This is a 40% drop and I am back to adjusting my AdSense size and position.
So I am using a new wider skyscraper on my right had bar and testing out 350×250 ads placed in my posts in the bottom of the articles to see if this experiment nets me a higher AdSense per month. I would rather have my AdSense at the end of my article instead of cutting in the center of my article anyway. Wish me luck on my AdSense experimentation I eventually wanted to reach $100 per month in AdSense earnings but seem to be stuck at the $20 dollar mark per month for a year now with little growth.
-Dragon Blogger
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Tags: adsense blog placement, Adsense for Wordpress, adsense placement, blogging 101, blogging help, blogging tips, blogging tutorial, Blogging with AdSense, google adsense for wordpress, how to choose adsense ad units, how to setup adsense on wordpress blog, how to use adsense on wordpress, making money with your blog, monetizing your wordpress blog, optimizing Google AdSense, tweaking google adsense, which adsense ad units work best, which adsense unit to choose for blog, which wordpress adsense plugin to use, wordpress tips
March 12th, 2010 at 8:13 am
We need some kind of cheat sheet to find the best placement for AdSense – and the format as well
I’m using March to test out four different ad sizes, randomly, in my posts. Then hopefully I’ll know more about what kind of format and type works best on my site.
Klaus @ TechPatio´s last blog ..Google Street View – More Funny Pictures
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March 12th, 2010 at 8:19 am
There is a heatmap plug-in for wordpress that tracks where clicks are that is supposed to help show you best locations to place ad’s. It uses some overhead (since it has to track) but might be worth doing. Since switching my AdSense types I have already seen about 30% increase in revenue and am at $12 for March right now, which is almost double my .60 cents per day average.
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March 12th, 2010 at 8:31 am
Don’t you think the heatmaps use existing data to tell where people click, because there’s something clickworthy there? So if you instead place an ad there and remove what people were clicking on, people would simply click another place – or no click at all?
There are general adsense/adbrite heatmaps too, to show the best locations for ads also (in general), I assume you’re already aware of that.
Klaus @ TechPatio´s last blog ..Friday Flick Find: REGEN (Amazing short film, Making Of & Bloopers)
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March 12th, 2010 at 7:45 pm
True, that is probably when I tested it it showed heat sensitive areas where I actually have no links to click (maybe cause one or two posts had an ad there)
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March 12th, 2010 at 1:23 pm
I use a 336×280 at the top of the post. My little trick that improved by CTR by 50% was to add a full height photo to the left of the block. You can’t make the photo look like individual photos next to each ad of the block, but one photo that is the entire height of the ad block works wonders – draws the eye in and gets them clicking on the Adsense. Here’s an example on this blog:
http://www.biggest-loser.org
Jenn@Wii Guns´s last blog ..Other Wii Guns
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March 12th, 2010 at 7:42 pm
I see what you mean your Biggest Loser image draws the eye right next to the Google Ads, I think you do very well placement. What are your AdSense earnings approx on that site if you don’t mind sharing.
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March 12th, 2010 at 3:48 pm
Thanks for the tips. I’ve been thinking about getting into adsense, but I’m still in the planning stage.
Dan@Websign Blog´s last blog ..A look into CSS
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March 13th, 2010 at 9:12 am
I don’t currently use Adsense, but may if I start doing niche blogs.
That plugin link came up dead for me, so I went directly to the WP plugin directory.
Dennis Edell´s last blog ..Do You Have a Good Website/Blog Designer? Meet CJ – My Awesome New Designer!
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March 13th, 2010 at 3:08 pm
Thanks for letting me know, I updated the plugin URL to point to wordpress.org
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March 16th, 2010 at 3:01 pm
Glad I could help.
Dennis Edell´s last blog ..48hr Downtime – Lots Done-LOTS More To-Do!
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March 13th, 2010 at 2:25 pm
[...] I browsed a few of Justin’s articles, I came across a recent article where he was tweaking his blog Adsense placement. He was also expressing his interest in increasing his overall Adsense earnings. He wants to build [...]
March 13th, 2010 at 2:29 pm
Hey Justin,
First, I just want to say you have a great blog. I appreciate your income reports and your sharing your blogging tips (which have recently helped me).
I wrote an in-depth article on my site giving you some personal tips to increase your Adsense
http://www.wildtips.com/2010/03/13/tips-for-fellow-dragon-bloggers-to-maximize-adsense-earnings/
I shared some of my tips on how I think you can easily increase your Adsense earnings.
My one blog gets about 1/2 the traffic as yours, yet I make around $60-100 per month with Adsense on just that one blog (and around $300 altogether on all of my blogs).
So it definitely seems to be your ad placement, colors, and so forth.
You may want to check out those tips and see if you are willing to try them. You can also see how I have placed mine to give you an idea.
Anyway, good luck and I hope you reach your goal of getting your blog income higher. I will definitely check out your blog every once in a while to see how you are progressing. I really like the income reports too.
Best of luck,
Ben
Ben@HTML Codes´s last blog ..Tips for Fellow “Dragon” Blogger to Maximize Adsense Earnings
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March 13th, 2010 at 3:10 pm
Appreciate the mention and the feedback, I am on my way over to your site right now to read the articles and check out your AdSense placements.
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March 13th, 2010 at 3:16 pm
What an article and you have given so many tips and advice. I haven’t used Link Units and will plan on trying them. I also plan to experiment on placement and locations (this is my new location) I want to wait and let each experiment soak two weeks before changing to avoid any “fluke” and false increases so I can get accurate reporting. Why are comments closed on your article, I am not able to even leave a comment?
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March 13th, 2010 at 4:25 pm
I turned the comments back on if you wanted to post something. I actually turned them all off on all of my sites for a while because I was updating some things and 99% were spam anyway–which was getting to be a time-sink.
I completely understand about you wanting to give each new placement some time. Each site is different so it is a good idea to monitor what works for your site.
But I am confident that you will be able to signficantly increase your Adsense income over time if you keep tweaking. You have good content, and seem to get good traffic, so I think your only problem is you need to keep adjusting ad placements/designs, and experiment with other formats Adsense offers. Again, I see no reason why you shouldn’t be earning between $50-120 each month with your site monthly.
I appreciated your tip on the social spark, and I hope to increase my income on that site. So I just wanted to throw some links your way and give you a few tips on how to get the Adsense up.
Good luck to you,
Ben
Ben@HTML Codes´s last blog ..Tips for Fellow “Dragon” Blogger to Maximize Adsense Earnings
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