TwtAd Another CPC Program For Twitter

5 May, 2009 - 07:00 AM - 7 Comments

Thanks to a comment from BlogPandit I learned about TwtAd which is another CPC program for Twitter (CPC being cost per click, where you get paid based on the number of clicks received based on a link you posted).Â So I decided to see what it was all about, I knew about Magpie which is a service which automatically posts advertisements at set intervals to your Twitter account and didn’t really like the idea because you had no control over what content was posted.Â Â SocialSpark had a great CPC program that augments your blog CPC with the ability to post CPC links on Twitter and Facebook and all promotion methods increase your chances of earning.

So I created an account on TwtAd and logged in, some of the things I noticed immediately are the very few and very low quality number of ads on TwtAd at this time.Â I imagine this will increase as the company becomes more popular, then I noticed that all of the CPC opps pay between .02 and .05 cents per click, this pales in comparison to the .13 and .35 cent CPC links you can get from SocialSpark you would have to get 6x the number of clicks to make the same earnings as an opp from SocialSpark.

Then I noticed though you can choose which advertisements you want to promote, you cannot choose what to say, you the ad posts for you without any ability to change the verbiage of the ad, that combined with the fact that you can only post the same Ad no more than 1x every 3 days and you have a very poor earning potential.Â SocialSpark allows you to type whatever message you want and just include the CPC link in the tweet, this gives you creative ways to market your program you are advertising.

After seeing all of this, the quality of the ads and the very low CPC payout, I decided not to post an ads at this time sometimes the integrity of your Twitter account is worth more than the $2 or $4 you could earn from posting a generic advertisement.

I think TwtAd has potential to get better, but they need to revamp the site to allow more flexibility in how you post the advertisements, if many people take the same opp and the same message is broadcast from dozens of accounts on twitter it will be easily ignored and give your advertisement little chance of standing out among the others.Â The ability to craft a unique message with a sponsored link allows you to creatively draw in readers by using your own brand of promotion.

So out of Magpie, SocialSpark and TwtAd, by far SocialSpark has the best CPC program of the bunch.Â The only problem is that SocialSpark is primarily for bloggers and at this time you can only take CPC programs if you have an approved blog.Â So even if you wanted to tweet CPC on twitter, you need an approved blog on SocialSpark to do CPC on twitter.

-Dragon Blogger

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Written by Justin Germino (1518 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger

Steven

On SocialSpark, although I agree with your high level statement, I am not being theoretical, I am just quoting facts based on my experience in social media advertising and figures currently running on these non-targeted networks.

On Proxifeed, you can choose to now monetize your feed. If you choose to monetize, they'll base their ads on the topical context you define and they're usually right on the spot. The follower base seem to appreciate product recommendations made because they are highly relevant to the context, therefore not perceived as noise in the content stream. See for example: http://twitter.com/yoga_peace/

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Good post, and I agree with the overall comments, although I am skeptical that the CPC levels you quote for SocialSpark will sustain over time, as the low conversions levels that advertisers witness on social traffic tends to drive the CPC level south.

Another interesting service which touches monetization but it not limited to it is Proxifeed (http://www.proxifeed.com). The service is a clever mix of Twitterfeed and wikio, allowing topical content discovery with auto-twitting, and the ability to throw contextually relevant ads in the mix (which almost appear as good recommendations given the contextual topical relevance).

Usage of these services usually requires creation of a separate Twitter profile, more contextualized and feeding a more verticalized content channel.

dragonblogger

Interesting, do they let you choose exactly what you wish to promote, or is it more like MagPie where it inserts and promotes on your behalf? Also, I disagree about SocialSpark, I think if you promote a quality product to your twitter/facebook fans and you have loyal followers and they trust your recommendation, they will see what you are talking about regardless of whether it has a #spon at the end of your tweet. You just have to promote something you believe in and not hurt your reputation by promoting stuff that is against your "persona" or "style"

Amey Palyekar

Hey Dragon Blogger, another informative and detail post, good research indeed.

Tycoon Blogger

Thanks Justin, that plugin is awesome..it worked like a charm.

Tycoon Bloggers last blog post..Social Bookmarking + Twitter

I just staretd testing twtad myself. Not too impressed yet, i made about a dollar yesterday (9 clicks on a 10 cent ad) . I am going to give it a month than access the situation. Ijust signed up for Social Spark, i figured I will check them out. I have a question about the code you have to add. what file does that go in, ie..header, footer,template..Do you know? I probably could figure it out but it seems like you are very familiar with SS..

Tycoon Bloggers last blog post..Trying CMF ads- Adgitize is out, EntreCard (weâ€™ll see)

Add the ITK code to your footer.php file, there is an excellent plugin called HeFo which allows you to easily add content to your header or footer from your appearance menu in wordpress, I highly recommend it: http://kaloyan.info/blog/wp-hefo/