May 182017
 


The idea of artificial intelligence is not a new concept in the history of the world. Even the Ancient Greeks had an idea of the concept of machines with human qualities and independent thought. Artificial intelligence is the use of any sort of intelligent agent, or any device that sees its environment and takes actions to accomplish some sort of goal. For example, planning, learning, language processing, knowledge representation, reasoning, problem solving, and social intelligence are all the goals of some forms of artificial intelligence agents.

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Artificial Intelligence has come a long way in the last decade. With the advent of digital media, artificial intelligence has evolved to embrace that technology.  Even offices are embracing this by implementing these tactics for daily tasks. This article will explain how you can use AI to improve efficiency at work.

Social Media Analytics

Social media is a concept that most of the 21st Century is familiar with, but not all are conscious of what can be done with. These are online social platforms for potential or current consumers to express their opinions (about your brand for example) in their own words. Furthermore, social media analytics is the process of analyzing social media data and content to provide insight and useful information from this sea of conversations. In order to achieve a thorough customer sentiment, it is necessary for analytics to cover more than just positive and negative feedback. It must process complex attributes like success and curiosity. This can help to dig deeper into what works for your company and for your consumer.

The use of social media analytics is a very efficient way for businesses to improve the overall satisfaction of their customers, and assessing the risks for both the people and the companies at stake around the world. With this in mind, there are still risks in employing social media analytics.  These risks are that analytics and monitoring of news outlets, political, groups, and state affiliated organizations can provide more nuanced and time sensitive details than what can be gained from more legitimate channels of expression.

Virtual Assistance

Virtual Assistance is software that can provide tasks or services for someone. These are also sometimes called chatbots, and they use artificial intelligence techniques to provide online assistance to Internet users and customers. It is an avatar or character that answers the questions of customers in a natural language with hyperlinks to landing pages. It will not ask as many questions as a live assistant, but is often effective.

Chatbots are typically used in businesses and is beneficial to them in that it limits the amount of people necessary to provide customer service.  This in the end comes down to cutting the costs that businesses spend on unnecessary aspects of customer satisfaction.

Providing Insights

The computer age has inarguably increased the amount of data that circulates this earth. Businesses in particular have accumulated huge quantities of data. This is the modern business’ biggest challenge; understanding and analyzing this important information. While companies do use analytics software to manage this it only really provides charts and graphs that provide insight into past activities. They do not show the cause, just the effect, so to speak.

Machines learning algorithms however are the solution to this problem. Since their advent, artificial intelligence has made its way to the point where it can sort through large amounts of data to find correlations and actually provide valuable insights into the future of the business. This is invaluable to the health of a good business.

Artificial Intelligence as we know it is the legacy of this current generation. It has the potential to elevate your business to new depths. A good company usually has artificial intelligence worked out to a tee, and it usually shows.

Author Bio

Hanna Johnson is a full-time freelance writer, with a background in communications and marketing. She is a travel fanatic and a cuisine expert. She particulary enjoys writing about the newest technology trends in business, marketing, and gadgets.