As an experienced blogger I never forget that blogging is an organic experience and grows and evolves at such a rapid rate that you can easily become complacent and think you know plenty only to be knocked off your feet.

I love blogging, but I also enjoy and love challenges.  My blog had reached a new milestone where I was getting over 1,000 unique visits a day consistently for seven straight days in a row.  I was mighty in stature and pride at this milestone and well on my way to thinking my blog is moving to new heights.

decline graph A Valuable Blogging LessonIt was with like a bitter karma reaction when I came back from my vacation to see my blog traffic had plummeted from over 1,000 unique visits per day to 250 per day average for the eight days I was on vacation.  75% of my traffic dropped just from being on vacation and away from my blog for seven days!

This isn’t because most of my traffic came from referrals, Twitter or other direct traffic (though my site promotion and networking took a dive, I did queue about 10 tweets per day for 7 days while on Vacation).  This is due to some of my search engine traffic dropping off the map.  My blog was very heavy search engine dependant and 65% of my traffic came from organic searches.  When I realized that I must have dropped some keywords or searches I saw the negative side of being too dependant on keywords for your site.

This only further shows that while I have spent so much time SEO Optimizing my posts to be more relevant on organic searches, I have not spent enough time increasing my referral and direct visits to my site.  Not enough link building, networking, guest posting, commenting…etc.

A favorite site of mine FamousBloggers.net is one of my models, having started around the same time as me this site gets over a thousand unique visits per day (50k pageviews per month) and has a healthier balance of 30/30/30 traffic sources.  30% organic search, 30% referral and 30% direct traffic (these are approximate and vary a little).  But this is one of the ideal targets for your site in general.  I think your homepage is most important to rank well in SEO search terms, but when one or two posts on your site account for 25% of your site traffic and then suddenly don’t rank or are not searched for, you can see sharp declines in traffic.

This combined with the decline of SocialSpark 1.0 opportunities and SocialSpark 2.0 not giving me any opps has set my blog nearly a year backwards on a traffic and income scale.  So like many bloggers would be in this frustration I was disheartened, frustrated and a little bit unsure of “what am I doing wrong?”.  Have no fear folks, it isn’t that anything is being done wrong, but as mentioned in posts about changing tactics, I clearly need to focus more on other traffic sources and this was a good lesson for me to learn.

By the way, one reason why my blog traffic plummeted I believe has to do with the recent introduction of Google Instant Search where SERP pages update as you type.  I have a feeling this greatly affected at which point my site displayed in the search engine results page and caused me to lose a good portion of my search traffic.

-Dragon Blogger

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Article Written by  (1582 Articles Published)

Working in the IT Industry for over 10 years and specializing in web based technologies. Dragon Blogger has unique insights and opinions to how the internet and web technology works. An Avid movie fan, video game fan and fan of trying anything and everything new.

Follow Justin Germino on Twitter @dragonblogger

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