Vector artwork as an inseparable part of promotional industry



The promotional and marketing industry has always been on the lookout for optimal technologies to help them advertise products and brands. Vector graphics are one of the options at our disposal when talking about creating and designing promotional materials in order to sell, promote or raise awareness of the public. But what makes vector graphics and artwork so different than raster graphics and how can we combine it with writing help in order to create groundbreaking promotional materials?

Vector VS Raster

The eternal struggle between choosing vector over raster graphics and vice versa has been the subject of debate for designers, top writers, and marketing agencies across the world. One needs to understand that vector graphics are based on a point-to-point illustration of separate objects and elements while raster graphics involve photographs in a very literal sense.

What this means is that vector graphics provide much more leeway when it comes to customizing artwork for promotions on various mediums, surfaces, materials or even print techniques. Raster artwork emphasizes a strict size, setting, and pre-planning phase that many agencies in the promotional industry are simply not comfortable with committing to. Being able to think on the fly and modify your artwork just like you would get college help along the way is essential in the advertisement industry.

Ease of manipulation and adaptation

We have already mentioned the customization abilities of vector graphics in the promotional industry, but what does it mean in practice? Imagine a scenario where a client asks you to design a billboard for their latest line of products but doesn’t have a clue as to what dimensions it will be nor where it will be placed in the real world.

This provides some concern when raster graphics are in question since their modifying ability is questionable at best. If the dimensions you work with the turn out to be smaller than the ones required, you will end up with blurry, pixelated artwork that your client won’t be happy with. Contrary to that, just like with essay writing, vector artwork allows you to scale individual elements and fit them into any dimension you see fit. This is due to a different drawing technique that designers implement by using mathematical points to draw surfaces.

For example, drawing a square with raster graphics involves literally drawing it and painting it in. In vector artwork, a square would be drawn by placing four different points in different positions and sealing the surface with a fill color. This mathematical drawing principle allows vector artwork to be much more open to manipulation and further addition of details or even complete redesign without any problems.

Small file size

What separates vector artwork from contemporary raster images is the fact that files are much smaller than anything else on the market. No matter if you print small business cards, large billboards or even use vector artwork for writing papers and designing individual pages, the file size will always stay the same. This is due to the mathematical nature of vectors as opposed to the raster that involves individual pixels being painted and contain color information for each.

For example, if an image is 3000x3000px, each of these pixels contains information on the color it carries (usually in the RGB system, or CMYK for print). This result in raster file sizes exceeding vector artwork even tenfold in some cases, which is ludicrous for many printers and their processing units.

Just like you would ask for essay help if you needed it, printers use Raster Image Processors (or RIP for short) to break files down into manageable sizes that are still too big compared to vector artwork. This means that using vector artwork can increase your turnaround time, allow you to distribute promotional materials much faster and have better SEO if you are using vector graphics on your website. Even rasterized vector graphics still take up less space than native raster files, which speak volumes to their optimization.

Easier color and composition management

Vector graphics allow for a much easier and straightforward color management compared to raster images. Their mathematical nature allows us to easily select, manipulate and pinpoint exact color tones that our clients want for their promotional artwork. Raster images create problems when it comes to optimizing artwork for print if the original settings are different than the standardized CMYK printing settings.

This is due to RGB being much more liberal with colors, while CMYK limits the number of colors a user can implement in their artwork. Vector graphics are much easier to fix and put into print, without asking for any additional help from designers or a writing service like Essay Catcher company.

The color composition is also much easier to manage, with vector-based programs using composite and matching color schemes to help designers pinpoint which colors work best with which original colors. This is often a make-or-break ingredient in promotional artwork since customer’s color perception and psychology can vary from case to case. No matter if you use vector graphics for web or print, color management, and composition modification is much simpler and faster than in raster graphics.

Final summation

It’s important to note that everyone should use the method of graphic design that suits their needs the most. If your clients want to use photography and real-life elements that can’t be recreated in vector graphics, you should implement certain elements of raster artwork into your materials. Strive towards the smallest file size with the best quality of image depending on the endpoint where the artwork will be displayed, either print, web, or both.

 

Angela Baker

Angela Baker

Angela Baker is self-driven specialist who is currently working as a freelance writer and trying to improve herself in the blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why Angela develops and improves her skills throughout the writing process to help and inspire people.
Angela Baker

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2017-11-03T12:50:03+00:00 November 6th, 2017|Categories: News Update|Tags: , |