Once you begin your entrepreneurial journey it’s good to play around with a few things. SEO is not one of them because it’s sometimes hard and time-consuming to fix. It doesn’t mean everything needs to be perfect from the start, but there are some best practices you should follow. If you keep them in mind it will also help you find success quicker, so let’s take a look at what they are.
1 – Focus On One Topic
You can write about anything you want on the website, but it’s better to have one particular topic you focus on more than anything else. When Google knows your website is about a certain subject you’ll get more traffic when people are looking for info about it.
2 – Put Keywords In The Right Place
Your chosen keywords should always go in places like the URL, page titles, meta data, and various places within the content of every article. This will give Google a little nudge to let them know what you’re trying to rank for in case they miss it.
3 – Linking To Your Internal Pages
Don’t forget you should link to your pages internally. This will help the search engines crawl your website, plus it will pass link juice to a variety of pages. It’s especially important to link to the most important pages from your homepage when possible.
4 – Use A Proper Permalink Structure
Change your permalink structure as soon as you set up a new website. Once you’re done the URL structure should look like this – mysite.com/keyword. This will allow you to add keywords to your URL, but it will also make it look a lot more tidy.
5 – Your Website Needs To Be Fast
Every digital marketing agency has been focusing on speeding up their clients’ sites in the last few years. It’s because speed now matters when it comes to search engine rankings. Delete unnecessary plugins, compress your images, and do everything else possible to speed up your site.
6 – Add Keywords To Images
Everyone seems to forget they need to add keywords to images. The title of the image should contain a relevant keyword. The alt text can include a more targeted one because only the search engines will see it. Don’t be afraid to change the name of the image file too.
7 – Always Update Your Website
Google doesn’t like when a website has remained static for years. It’s now well-known that you need to keep updating your website if you don’t want it to negatively affect your rankings. At the very least you can easily update old content you’ve already published.
8 – Your Website Should Be Indexed
The search engines should be crawling and indexing the pages on your website all the time. Google is especially important because they’ll send the bulk of your traffic. Make sure you take advantage of the Google Search Console instead of leaving things to chance.
9 – Link Out To Other Websites
It’s scary linking to other websites and sending them your traffic. Seologist, a highly-respected SEO company says there is nothing to be afraid of. In fact, when you link out to relevant websites Google looks kindly on it and gives your rankings a boost.
10 – You Desperately Need Backlinks
Even though it’s not fair, inbound links still count more than anything else. It means you need other websites linking to your one. If you want to speed up the process a tactic like guest posting is still a great way to acquire links.
11 – Don’t Change Your Domain Name
Choose a domain name and stick with it. You should only change it as a last resort. You’ll need to set up 301 redirects so Google will let you keep your backlinks if you change it, but don’t forget the age of your domain name plays a part in your rankings too.
12 – Write For Your Readers
Don’t write for the search engines at the expense of your readers because it’s not worth it. Google is getting smarter every day and they’d prefer you do everything possible to help those readers. A lack of engagement can also affect things like your bounce rate.
Now Get Ready For The Results
Google has changed a lot in the last year or two. It now takes around 6 months before you see much traction, although there are always exceptions to the rule. Just keep following the tips we’ve covered without giving up and the results will eventually come your way.