Search engine optimization is one marketing technique that keeps on frequently changing and evolving. What worked previously may not work now and as such weeding out the outdated SEO techniques and replacing it with new SEO tactics is important, if you want to keep your site from getting penalized.
Moreover, if you have optimized your website and have not seen any rise in traffic or ranking, then it is a clear sign that the SEO techniques that you have implemented are no longer effective. Hence, it is essential that you take preventive measures and rectify these mistakes immediately.
So, what are these SEO mistakes?
1. Poor Quality Content
Quality content is by far the most important element for a successful SEO campaign. Engaging content is the magnet that attracts visitors to your site and if you are not producing interesting content it can affect your traffic as well as ranking.
Thus, to avoid this catastrophe make sure that your content is engaging as well as it provides some benefit to your readers to improve your site’s ranking on SERPs.
2. Broken Links
Another mistake that needs to be rectified immediately. Broken links lead to poor user experience. It is also the main reason for higher bounce rate on your website. Hence, fixing this issue is essential, if you want to improve the overall performance of your website.
3. Keyword Stuffing
Much as been talked about this, but it is one mistake that we often fall prey to. While keywords are an important part of SEO, over-optimization of keywords on your website will not yield any positive result and could inadvertently get your site penalized.
Therefore, it is vital to avoid stuffing your content with keywords and instead make use of LSI keywords to improve the keyword density of your article.
4. Non-responsive website
A non-responsive website, one that is not mobile-friendly, can have a negative impact on your ROI. A responsive website is a must if you want to increase your site’s traffic. Plus, it is one of the main SEO factors, that can help you increase your site’s ranking.
5. Lack of Social Media Presence
Social media plays a vital role in improving your site’s visibility. By not having a social profile for your business on important social networks, you are losing out on potential traffic and thus, this is one mistake that needs your immediate attention.
Now, these are a few SEO mistakes that you need to avoid. However, for a comprehensive list of SEO mistakes that you need to fix ASAP, take a look at this awesome infographic.
This infographic provides you with a detailed explanation on the Top 25+ SEO mistakes that you need to avoid in 2018. Plus, it mentions tips & tricks on how you can fix them.
So check this amazing infographic guide to know if you are making any of these SEO mistakes and rectify them now to enhance your site’s ranking & traffic!
25+ Common SEO Mistakes That Are Killing Your Website[Infographic] by the team at Hostingclues.com