3 tips to using Youtube videos as part of your SEO strategy

Did you know that besides using google, YouTube is the largest search engine used to find information on an unlimited plethora of topics? If you have joined in the fun and have begun to create YouTube videos, chances are high that you want to draw attention to your craft. This article will identify 3 tips on how to use SEO properly in your YouTube videos so that you can benefit from this strategy.

1. Consider adding your video transcript to the description box under the video. Note that the description box will allow for 4,850 characters which also includes spaces. While this does not seem like a lot of space, it does typically fit a transcript from a 10-minute video. If you run out of space, you can provide a link to the full transcript that you host on your personal website.

One of the reasons that putting your transcript in the description box is a good idea is because search engines will crawl and reference your video from what is picked up in that box. Be sure to check your transcript and utilize the best keywords for great SEO. Additional considerations for video transcripts would be to offer them in a variety of languages to increase views that much more. 

2. Consider adding a closed caption option for viewers. After you have spent time transcribing your video so that you can enter it into your description, you can easily create a closed caption option for potential viewers. Closed captioning will not only help with SEO but will also assist with your video gaining a higher search rank. You can check to see how well this works for you by searching for keywords that your video is about. If your video does not show up on the first or second page of your search results, be sure to check your tags, description, and metadata to ensure that you are using the best keywords and video captions possible. This will help your video crawl in search engines and pop up higher in the search rankings.

Another great consideration for adding closed-captioning is so that your videos can be accessible by the deaf and blind. By being more inclusive to all abilities, you will naturally gain additional exposure that you may not have had if you had not taken the extra effort to make the videos viewable for all people.

3. Avoid using the YouTube generic captions. While new YouTuber’s find this option convenient and helpful as they are just learning how to create and edit videos, it is actually a very bad idea to use these captions. The main reason that you should try to avoid this is that sometimes the captions do not even relate to what your video is actually about. The inaccuracy can be a nightmare for SEO as your video will not be properly searchable on google or other search engines. Another major reason to avoid automatic captions is that captions are only crawled if they are uploaded by the creator of the video. Be sure to create your caption to be specific and descriptive so that it does not get confused as spam.

If you are still unsure of how using YouTube videos can increase your SEO strategy, leave it to the professionals to help you take advantage of what you are currently missing out on. Making a smart and sound investment into your company through the use of videos will pay off in the end.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.
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