Offering a service that is user-friendly is the key to success in the world of online marketing. Google, the world’s most dominant search engine is well aware of the fact that web marketers, as well as, SEO professionals use Google Analytics to determine their marketing and web page optimization strategies. Therefore, just a couple of weeks ago, Google Analytics made it easier for the users to find important trends in their data.
How does it work?
All you need to do is download the Analytics app on your Android or iPhone. Sign in the app and open the “Assistant” section inside the app. You will be able to see automatically generated insights. For example, if your website witnessed a sudden growth in user base, then Analytics will highlight where these new customers came from. Similarly, if your Analytics app is connected to your e-commerce website, then the automated insights will show you the most popular products on your website.
Why it matters?
Doesn’t Analytics already track the aforementioned data? It does! But now it is being presented in the app in an easy to read card layout. Hence, you don’t need to surf different pages to find the data and as a result, the chances of missing important information about the performance of your website are less.
This is great news for small businesses because they generally can’t hire SEO teams for website management due to budget constraints. As you get to see crucial website performance information in one place, you can optimize your SEO and brand marketing strategy for capturing a larger market share.
Future is bright
Google clarified that this is just the beginning because though the app is now available for iOS and Android devices, they will soon launch a desktop version too. Also, the automated insights stream will get better over time. You will see thumbs up and thumbs down button at the bottom of each insights card. By clicking on those buttons you can tell Google Analytics whether the information is useful or not. If you are sharing the automated insights card with other team members, then Google will also count it as a positive sign regarding the quality of data served to you.
Google’s making it easier for Google Analytics users to face the having to do with trends in their data.
The critical point is erstwhile live in the Google Analytics app for iOS and Android, to what place, in the Assistant scrutinize, you should shortly see automatically generated insights.
For lesson, if your website or app had a sudden bound in beautiful users, Google Analytics will dish fit for a king that, and count you to what place those beautiful users came from. Or if you’re an e-commerce join, it can weigh you which products had the biggest fall in to place in sales.This is impression that Google Analytics was once up on a time tracking, but soon it’s over surfaced in an quick-to-read how do you do format. So businesses don’t click far and wide to march to a different drummer pages to greet the impression, and they’re petty likely to reject important changes in the data.