Plans are underway to develop a much more solid and functional software platform capable of leveraging MAPs (marketing automation platforms) and SAPs (sales automation platforms) to facilitate the influence of content marketers throughout their companies. This wonder software is what is referred to as Content marketing platform. In order to learn more about the plans and how this software is going to help in content marketing, please visit here: https://adsy.com/.
While content sellers have been in business for quite some time, combining digital marketing with the latest buyer 2.0 setting has generated an entirely fresher set of openings as well as challenges in the content marketplace. The subsequent cohort of content marketing is creating considerable dividends for sellers as they consistently spend in their bid to increase their leads and income.
Statistics indicate that 75 per cent of marketers are enhancing their content marketing spending. On the other hand, of all the companies involved in online businesses, 42% play a vital role in content marketing and it is estimated that by 2017, the rate is likely to rise to 49%. Content strategies (comprising of an editorial schedule as well as workflow plan), delivery and analytics are some of the critical development areas being set.
Further studies indicate that three quarters of content marketers increased their investment in equipment in the year 2016. With 40% having partly or fully embraced technology in their sales plan, this has led to technology dealers doing all they can to come up with lasting resolutions to take care of digital content marketers’ wishes. As such, it is estimated that content marketing systems (MAP) from Curata went up to 130 from 40 in the recent times.
No matter the kind of marketing strategies you are considering, there will always be challenges you must be prepared to face. These include:
- Lack of adequate funding for planning and staffing
- Inconsistent creation of high quality content – externally or in-house.
- Content distribution on various networks such as advertisement and publication
- Gauging the level of influence the content has – what is effective and what isn’t best for driving leads, awareness and sales
Well, it is for this and other reasons that Content Marketing Platforms comes in handy when it comes to coping with the aforementioned challenges. In other words, CMP can be defined as a software solution enabling marketers to excel in creating awareness, increasing leads and income through their content. The platform works in such a way that it allows data-based, measurable multi-channel strategy throughout the 4 process zones including; plan, production, delivery (journal and campaign) and analytics.
A dream for CMP
There are a number of frameworks that offer extra info regarding the 4 CMP main process zones. Overall, CMP enables content marketers to establish and implement the best and effective strategy of content marketing.
What is and what is not a CMP?
There is an availability of numerous tools designed to assist marketers navigate their ways through various content marketing frameworks defined in the aforementioned link. What is more discouraging is that only a couple of them are capable of putting together the zones and coming up with one common solution. Here are various elucidations of what is and what not a CMP solution is:
Precisely, what most of content marketers would call a CMP and which is NOT is a website CMS (Content Marketing system). This is specifically designed to facilitate the running of websites including blogs, corporate sites and content repositories among others without necessarily using manual codes. It’s mainly used to keep and arrange files as well as offering access to version-controlled info.
On the other hand, CMPs are mainly created to coordinate the expansion, distribution as well as analysing the CMSs content and various types of entities in digital marketing. Its ability to co-relate in a setting of marketing groups, procedures and technologies without necessarily monopolising the centre for content distribution is what forms the basis of CMP. CMSs examples include, Drupal, WP, Uberflip, Joomla and Percussion
Hence a CMP-enabled rating may not be presented through MAP (marketing automation platform.) These include Eloqua, Marketo, Act-On and Pardot among many others. Thus, the main function of MAP is to program, implement and quantify demand creation, promotions as well as their interrelationship with leads derived from the crusades. Generally, MAPs are lead-based and not content-based. But MAP info is an important ingredient of the evaluation result offered through CMP as provided for below:
CMP facilitates interrelationship with a number of software tools forming the marketing technology network including:
- Marketing Automation
- Multiple CMSs
- Sales Force Automation
- Social Media Management Tools
Content sources – Attempting to avoid SharePoint Systems will only expose you to a single content storage zone. CMP is compatible with various content repositories. It is capable of interoperating with emails and monitor communication regarding certain elements as a section of coordinating the process of content generation.
Bottom Line: There is actually more to learn about CMPs and the only thing you need to do in order to get to the bottom of this is through the above link. Visit us now to get started!