Google ranks web pages based on the number of quality links it receives from other sites. Page ranking is very important, because it’s one of the 200 techniques that Google uses to determine the relevancy of a site. In other words, a link coming from another site is regarded as a vote, which could work to the advantage of your site.
A couple of months ago, Google released penguin 2.0 and webmasters were very much affected. Today, they are looking for ways to recover. Disavow is one of the tools they are going to use to jump to their feet once again.
But what exactly is disavow? If you are new to SEO, you probably will ask that question. Well, in a nutshell, disavow links gives you the chance to alert Google in regard to certain incoming links you don’t want. Spam sites or negative SEO attacks can harm your website and affect your traffic. But the good news is that you can clean up those malicious links you think are affecting the performance of your site. Thanks to basic analytics or webmastering tools which makes it possible to do this.
Disavow links work in 3 different steps, plus you can use it to submit or block pages and directories containing links that appear unnatural. If the links are spammy in nature or low in quality, you should get rid of them. You can execute this task from the ‘’configure your task’’ section of your navigation page.
The first step usually involves downloading all the backlinks pointing to your website. If you are not sure, contact your webmaster or analytics person and they’ll be able to help you. The next step is to create a separate file where you’ll keep the links you want Google to ignore. You are free to choose entire domain names or URLs of specific pages. Once you create the file, you need to upload the relevant files to disavow tools, and this will automatically eliminate the links you don’t want.
Disavow signals will help search engines understand your motive when you find links you don’t like. It points out clearly your intentions for those links, and so within a short period of time, you’ll be able to get rid of the links. Furthermore, there are no limits to the number of disavow links you can remove from your site, and this clearly works to your advantage.
As this example shows, Google works so hard to ensure that action initiated from a third party site does not affect the performance of your site. In some instances, inbound links can have a direct impact on Google’s opinion about your website or page. Bad links may occur when you or a SEO you hired used paid links or other linking plans that violates Google’s guidelines. When you discover this, the first thing is to get rid of spam or low-quality links from your website, and that can be done by following the above steps.
Disavow tool makes it possible for your website to avoid penalties especially if it suffers from link attacks. It’s the best option so far because it works on both algorithm and manual penalties. With algorithmic penalties, there’s no human involved in the process whatsoever. Rather, the penalties are applied by search engines bots that visit your site. On the other hand, manual penalties are initiated by human beings when they find that your site is linked to spammy or unnatural links.
You can use disavow tool to develop immunity against future penguin and panda updates. Everyone who has practiced SEO for the last 2 years knows about these updates and the repercussions they have on a website, and so you’d only want to avoid the worst case scenario.
And to disavow links, you need to pay absolutely nothing. You don’t need any knowledge other than the 3 steps highlighted above. However, it is recommended that you first play around with Disavow links to familiarize yourself with it before using it on your site. You have to understand what you are doing. Failure to understand how disavow works can actually harm your website’s ranking by getting rid of the good links. Remember that your main focus is on eliminating the wrong ones.
In general, many SEO experts believe this tool is the best when used responsibly and within reasons. The steps are so simple to master. That should settle your question of how to use disavow and the best way to remove links.
About the Author
The author of this article is Roman Sahakov, who works at EnduranceSeo and writes articles that cover topics concerning SEO and technology in general. As you can see by clicking here, Roman tries to touch upon topics that are important for those who do SEO or just begin utilizing it.