Social Media PR and Hootsuite’s New Publisher Tab

Hootsuite once again makes managing multiple Twitter profiles and especially scheduled tweets easier by adding a Publisher tab to the Hootsuite website interface.


HootSuite - Social Media Dashboard

Now right under your streams button is a paper airplane symbol which allows you to easily see and access all of your scheduled tweets so you no longer need to have a separate pending tweets stream column.  On top of all of this, it keeps all of your scheduled tweets for all accounts in one place and because Hootsuite is the ultimate program for allowing groups or multiple users to manage a single Twitter profile (think of corporate brand profile being managed by several people) you can not only see who scheduled which tweet, but you can actually require approvals of your staff’s tweets so you can review and approve what people are going to Tweet before it goes live.

For those who haven’t heard, there was a Twitter and PR scandal around Duke Nukem Forever game (read here).  Where basically PR Firm TheRednerGroup sent out a Twitter message basically assaulting game review sites and the negative feedback on Duke Nukem Forever by threatening to withhold press copies in the future.  This tweet cost that PR Firm their contract with 2K who now severed ties with the firm.

This is the perfect example why if you are using a company as a PR Firm you need to build your team access around a site like Hootsuite and have a team lead or senior adviser review scheduled or posted tweets by staff so you can screen what your PR staff will send out on social media before it actually goes out live.  Though this wouldn’t have specifically helped in this case as I think the CEO of the company actually tweeted the offensive comment, this does show how companies and especially PR organizations within companies need to put together an effective and comprehensive social media strategy around what is allowed to be communicated, how to communicate effectively and professionally and a system to review and approve communications to make sure a company doesn’t suffer PR aftershock as a result of something unsavory being said or offensive that can hurt a company’s reputation or worse.

Hootsuite is free for up to 5 social media accounts, but if you have a team or staff and you want to manage a company profile for a small or large business then you are better off upgrading to a PRO account.  This will allow you to have access to all of your social media accounts, setup users who can access/manage profiles as well as the tweet streams and every user can see the same columns/tabs and streams so everyone has live access to the same information.

I highly recommend looking at Hootsuite to help manage your companies social media PR.

HootSuite - Social Media Dashboard -Dragon Blogger

Share Feedback We Want to Hear From You