Free vs Paid: Need-to-Know App Monetization Pros and Cons

You’re ready to publish your app, but which app monetization model should you use to generate the most revenue? While there are many models (e.g. freemium, premium, advertising, in-app purchases, etc.), ultimately, what you need to decide, is whether you will charge users a fee to download your app (paid) or make it free to …

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