Optimize Your Website for Lead Generation
In marketing, the term “lead generation” refers to the initiation of consumer interest or inquiry into services or products of a business. Leads can be created for purposes such as sales leads, list building, or newsletter acquisition. It’s the process of building awareness with your target audience members through clever content and enticing them with offers they’ll want to sign up for. It sounds pretty simple, but there are certain nuances you’ll need to be … Read more
