So maybe you run a website or a blog that gets some decent traffic and a fair share of unique visitors but you haven’t had a lot of notice yet from advertisers. Selling advertisement banners is a great way to bring in some revenue for your blog and the more traffic you have to your site the better prices you can usually get for ad space.
When selling advertisement banners on your website or blog typically you get the best rates and prices for banners that are 468×90 or 350×250 and are inside of the post (top or bottom) and on the homepage. These draw the most pageviews if they exist on every page of your blog and tend to create the most click throughs. Banners on your sidebar 125×125 or 150×150 would be another good choice though these are less likely to have as high a click rate due to the smaller footprint and location. Also when you have multiple smaller ads competing for ad space there can be less clicks for an individual ad so you generally have to charge less than a premium in post banner.
Before you go after advertisers and inviting them to purchase ad slots on your site, you need to have a set price in mind for all of your ad spaces and have space available and already laid out on your site to accept a companies banner.
But now that you have the ad slots and know your pricing you may still be wondering where the advertisers are or why you haven’t been contacted yet. This may be because your site just isn’t on the radar of many companies yet and you can help give it a little nudge by trying some of the tactics listed below to get your website or blog noticed by advertisers.
Tip #1 – Build a clear and concise “Advertise Here” page
Make sure that it is very easy for an advertiser to find out how they can advertise on your site, you should have a banner ad and a link clearly visible on the homepage so they can “click here” to get information on advertising on your site.
Tip #2 – Contact companies and offer a free advertisement slot
Contact some small to medium sized companies in your website/blog niche and offer them an advertisment slot at a reduced rate or a (Try before you buy) experience.
Tip #3 – Run a Contest
Run a contest on your blog where you give the winner a free advertisement slot for a set time period. (Eg. a month if your site gets 25k pageview or less, and 1 week if you get 50k pageviews or more a month).
Tip #4 – Find Advertisers by Exploring Similar Sites
Find out who is advertising on peer websites in the same niche and market and contact those adverters to see if they are interested in purchasing an ad slot on your site as well.
Finally, remember that when making your site attractive to advertisers you have to minimize the amount of Google Ads or Affiliate advertisments you may have displayed on your site. You want to make sure your advertisers get the focus of pageviews and clicks and not detract from their ads or they may end up disappointed with the click through rate and you might not get repeat business.
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