Understanding How Consumers Are Tracked Online By Advertisers

Today, almost everyone utilizes the Internet each and every day for one reason or another. The Internet is utilized for shopping, working and a wealth of other activities. Big corporations see a major benefit in this and they have decided to use the Internet as a way to attract new customers. There is a pretty good chance you’ve already experienced it. You’ve probably visited a company’s website and then began seeing ads for the company on other sites. There is a reason behind this phenomenon and it works equally well for the company and the publisher. Below, you will learn more about the way advertisers track customers online.


First and foremost, you’re probably interested in figured out precisely how this works. The truth of the matter is that the tracking system is very basic and requires nothing more than a small cookie. A cookie is a small file that is downloaded to your computer whenever you visit a website. Once the cookie is on your computer, the advertiser will be able to learn a great deal about you and your browsing history. They’ll know what interest you have and what websites you’ve visited in the past.

It is possible to delete cookies, but most people are unaware of them and do not.

Two Types Of Cookies

Websites are capable of tracking their users utilizing two types of cookies. There are session cookies and persistent cookies. As the names suggest, session cookies stay for a short period and disappear. Persistent cookies remain for a longer time. The persistent cookie is the one that is primarily used by advertisers to better learn about the consumer and their shopping habits. Session cookies are often used to keep a user logged in, so they do not have to enter their username and password from website to website.

While cookies are generally the same, they work differently and their primary purpose is unique as well.

Why Do Advertisers Use Cookies?

As an employer, there is pretty good chance that you would take full advantage of online employee tracking. You need to know what your workers are doing around the clock. Advertisers feel the same, but their motives are slightly different. Advertisers have the need to better understand their clients. By getting a better understanding of the customer’s shopping patterns and interest, the advertiser will have a much easier time targeting the customer. They’ll know what makes them tick and this will give the ability to seal the deal without too much trouble. Truly, the cookie and online tracking can make a world of different for advertisers.

Stopping It All

Attempting to prevent online tracking is possible, but it is not easy. You can shut off your cookies from your browser’s settings. Nevertheless, a lot of websites will not allow you to do so, without losing some degree of usability. For instance, you may not be able to log into the site after you’ve shut off the cookies. Instead, you should learn how to delete your cookies! Then, you should make sure that your cookies are deleted after every browsing session.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.
Share Feedback We Want to Hear From You