Whether you sell yoga mats made from recycled tires or knit Christmas sweaters for pugs, your business’s success depends on your ability to connect with like-minded individuals who share your passion and are willing to pay competitive prices for your wares. Instagram is one of the best social media sites for finding your tribe. Navigating a platform with more than a billion users, however, is no simple task. You need the right tools to manage your account effectively.
Here are seven resources for identifying your niche audience and keeping those followers engaged.
1. Magic Social.
Targeting users who want what you have to offer is a time-consuming process, but with Magic Social, you don’t have to do it alone. Once you answer a few simple questions about your goals, a growth expert will use hashtag, username, and location filters to engage with your audience. Within hours, you’ll be gaining followers with a genuine interest in your brand. While Magic Social can help users in any niche, it has a particularly good track record with clients in health, fitness, beauty, food, lifestyle, music, and online retail.
With this advanced search tool, finding your tribe has never been easier. Combin allows you to identify potential followers by the hashtags they use, the accounts they follow, the accounts that follow them, and the likes and comments they receive. You can combine hashtag searches with location queries using the interactive map.
Analyze user activity, so you only interact with active, efficient accounts and skip celebrity profiles and spam. Combin also pinpoints the latest and most popular posts, so you can add comments where they’re most visible.
People tend to follow the crowd, and Instagram users are no exception. Potential followers are more likely to take the time to engage with your content if others are already interacting with it. Purchasing followers, likes, or comments can help you prime your profile and improve the chances your content will go viral.
Social10x is one of the few companies to guarantee lasting results. Select the package that fits your budget or create a customized plan to suit your individual needs. The followers you purchase have full profiles and will be indistinguishable from other users. Most importantly, the service is safe, secure, and compliant with Instagram’s terms and conditions.
To locate followers and influencers in your niche, you need to know who is talking about your brand and what they are saying about it. Top Instagram tools like this one give you instant access to brand mentions across the web. Brand24’s influencer score identifies the users with the most social influence while the sentiment analysis measures the ratio of positive, negative, and neutral mentions. Engage with users who leave positive comments to let them know they’re appreciated and respond to negative comments promptly, so you can resolve customer service issues before they escalate.
Your Instagram following is only as strong as the quality of your content, and this free, mobile-friendly editing suite will take your photos and videos to the next level. Convert static images to video, experiment with filters, and add music or sound effects. Resize video for Instagram’s vertical format and trim, loop, or reverse footage. Kapwing also includes handy tools to create memes, build multi-video montages, and add subtitles to make your videos more accessible.
Targeting your niche isn’t just about creating original content; it also requires curating relevant content from other sources. ContentGems is a search engine that scans articles from the most reputable websites and delivers a stream of content your followers are likely to find interesting or helpful. Use advanced search queries and custom filters to find the latest news, the most popular blog posts, and the most appealing images and videos.
For $99 per month (or $74.91 if you choose an annual membership), you’ll have access to 1,000 custom RSS feeds, 20 source bundles, multiple folders for different topic areas, and real-time content suggestions. Best of all, ContentGems integrates with applications like Buffer, HootSuite, MailChimp, Sendible, and Slack.
7. Sprout Social.
Once you’re posting content regularly, you need to know whether your followers find it as engaging as you’d hoped. Sprout Social is an analytics tool that provides detailed insights into content performance. Its social listening platform generates quantitative, qualitative, and contextual data on topics, keywords, and hashtags, while the performance suite produces presentation-ready reports on network and team productivity.
Find out which hashtags attract the most followers. Measure the time it takes for members of your team to respond to comments. Discover what type of content has the most likes, so you can create more of it in the future. Identify the times of the day your videos get the most views, then use Sprout Social’s scheduling tool to ensure your videos upload during peak hours.
What Instagram tools work best for targeting your niche? Share your experience in the comments.