Should Bloggers Consider Podcasting as Well?

If you’ve been brainstorming creative ways to tap into digital marketing and explore new growth opportunities, you might want to consider a podcast. Simply put, audio content is very convenient for the consumer, no matter who they are. While it might not be everyone’s cup of tea, it may be worth investing in. And no …

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Don’t Make These Common Email Mistakes

Avoid these common mistakes and you’ll start seeing the email metrics you’re looking for. Image courtesy of Pexels. When done right, email can be a powerful tool that provides you with impressive engagement and a high return on investment. On the other hand, if you’re not taking the time to improve your emails, they can …

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HOW YOU CAN IMPROVE SEO WITH MACHINE LEARNING

Machine Learning is a method of artificial intelligence (AI) application that enables systems to analyze data, and study and improve on it to enhance future analysis methods and objectives, without explicit programming. Machine learning supersedes traditional programming, as the latter would need manual inputs of codes and program analytics. This implies that you do not …

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5 Ways of Increasing the Speed of Your WordPress Website

Learning how to speed up WordPress is an essential skill for any website owner. Since page load speed affects everything from traffic to bounce rate to conversions, user satisfaction, and end-revenue. Although using a PSD to HTML service to build your website will ensure it is fast, you can still take a few steps yourself. …

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Email Delivery Services Seem To Do The Task Very Well

Have you ever wondered what happens when you press send while mailing the message? So, if you are sending it through your Gmail App, it directly gets routed through email service’s Simple Mail Transfer Protocol service to your recipient’s SMTP mail service. Millions of people use mail for their official purpose, but how it works …

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What Are The Major Types Of Programmatic Media Buying?

The process of automatic buying and selling of the amount of ad space available to a publisher to sell to an advertiser in actual time through an automatic bidding system is known as programmatic advertising or programmatic marketing or programmatic media. Through a very sophisticated ecosystem, it helps brands or agencies to purchase ad impressions …

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Why Should You Link Your Instagram Account with WordPress

There’s no denying that social media is gaining prominence globally! Initially, social media channels were mostly used by common people to be in touch with their loved ones and develop social connections. Today, social media platforms are used by established brands, small and big business owners, start-up entrepreneurs, social influencers, and many more. It helps …

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5 Common Marketing Mistakes That You Should Avoid

No matter what industry you have, your business in marketing is crucial to every business. It has the capability of making or breaking a business. Hence, it is vital to develop a marketing plan that is efficient enough and delivers enormous results. Successful marketing requires smart planning, and the right set of choices will help …

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How Long-form Content Can Help Your Content Marketing Strategy

Customers are looking for reassurance from your brand and when they visit your website they are seeking valid and authentic information to help solve a problem they face or a need to be satisfied. It is here that long-form content can interest your customers because you have more opportunity to address their concerns and suggest …

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Three Bad Things That Can Happen If You Don’t Clean Your Email List

If you have an email list, you want people to receive your promotions and newsletters. Email hygiene is crucial in this equation. This article will explore the three bad things that can happen if you don’t clean your email list. You’ll get a bad sender reputation Internet service providers (ISPs) assign a score to anyone …

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The Challenges of Being a Niche-Specific Blog

In this age of digital marketing, numerous individuals are creating a name for themselves through blogging and monetizing their content. For many who do not have such popularity yet might have thought about starting a blog themselves. And as glamorous as the blogging life seems to be, it can come with a lot of challenges. …

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What Freelancers Can Do in Their Freetime During Coronavirus

We are currently experiencing a unique time in our lives. The coronavirus is forcing many of us to stay at home and work remotely. But what about the people that already work from home, freelancers? Most likely, some freelancers will have seen a drop in work during this time. While this isn’t great for your …

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Startup Journey: Turning Your Idea Into an Established Brand Online

Over the past few years, the startup ecosystem has been witnessing quite the boom. A lot of people are simply starting their own companies. Perhaps it’s because of the fact that it is easier than ever to do that now, courtesy of the internet and the different players in entrepreneurial circles. But a part of …

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Must-Avoid Mistakes When Launching a Google Display Campaign

No matter how hard you try to put together a successful advertising campaign, there are probably a few things you haven’t considered, especially if you’re still in your early stages. That’s not something to worry about since the learning process takes time. However, there are a few things that could be overcome with a little …

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Optimize Your Website for Lead Generation

In marketing, the term “lead generation” refers to the initiation of consumer interest or inquiry into services or products of a business. Leads can be created for purposes such as sales leads, list building, or newsletter acquisition. It’s the process of building awareness with your target audience members through clever content and enticing them with …

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A Quick Guide to Find Trending Twitter Hashtags

The microblogging website Twitter has been a hit among the global population for quite some time. Apart from being a leading platform to discuss social issues, sharing memes, and more, it is widely used by brands and blogs for promotional activities. All of these activities on Twitter run around what’s trending among the masses, and …

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Time Management Tips For The Busy Blogger

Many bloggers, especially the new ones, battle with time. Because the to-do in blogging is enormous, especially when one has to work hard to promote and increase the natural referencing of your service. Many others have experienced the same, and some are still in the phase of trying to manage time effectively. Now, what strategy …

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