SEO

How to Grow Your Business on Instagram: A Complete Guide

by

Approximately 40% of US adults use Instagram, meaning there are around 132 million Americans on the platform. Therefore, if you own a business, this platform offers fantastic opportunities to gain new customers and build brand awareness. But, you need to know how to grow your business on Instagram in the most cost-effective manner to maximize your return on investment (ROI). The good news is that you can follow some tried and tested techniques to boost … Read more

youtube

5 Up-To-Date YouTube Statistics for Your Marketing Strategy In 2021

by

According to the most recent YouTube statistics, the site boasts an average of 2.3 billion monthly active users who log in using their Google credentials. Since a Google account is not required to access YouTube, we estimate that the real number of YouTube users is higher. This offers businesses an ideal audience to target their marketing strategies. A well-thought-out YouTube strategy enables a business to produce videos that are specifically targeted to its audience. A … Read more

HOW YOU CAN IMPROVE SEO WITH MACHINE LEARNING

by

Machine Learning is a method of artificial intelligence (AI) application that enables systems to analyze data, and study and improve on it to enhance future analysis methods and objectives, without explicit programming. Machine learning supersedes traditional programming, as the latter would need manual inputs of codes and program analytics. This implies that you do not need to control the system, manually, it learns from gathered data and evolves based on it. This is the closest … Read more

C:\Users\Bala\Downloads\content-marketing-4111003_1920.jpg

5 Common Marketing Mistakes That You Should Avoid

by

No matter what industry you have, your business in marketing is crucial to every business. It has the capability of making or breaking a business. Hence, it is vital to develop a marketing plan that is efficient enough and delivers enormous results. Successful marketing requires smart planning, and the right set of choices will help you rank high. In-depth knowledge of marketing strategies is crucial to attaining success. Moreover, it is also essential to know … Read more

Must-Avoid Mistakes When Launching a Google Display Campaign

by

No matter how hard you try to put together a successful advertising campaign, there are probably a few things you haven’t considered, especially if you’re still in your early stages. That’s not something to worry about since the learning process takes time. However, there are a few things that could be overcome with a little bit more knowledge, which is why in this article, we’ll discuss the four mistakes to avoid when launching a Google … Read more

How to Choose The Right Digital Company For Your Product?

by

There are many online options such as social media, PPC, email, content, SEO available for you to promote your product in the market. But, if you are getting confused to choose the right one, then digital marketing company helps you in this. To choose the right digital marketing company is not an easy task. There are thousands of digital marketing agencies available today in the market to confuse you. Every day new marketing tactics are … Read more

5 Underused Tools that can Generate Endless Ideas for your Blog

by

Every business website needs a good blog to attract visitors to the site: It is the first step to generating leads and converting them into customers. Top benefits of blogging: Improve your website’s organic presence Increase your website traffic with inbound links Enhance your brand’s authority Companies such as U.S. Rigging Supply was able to double their organic traffic and position themselves as an authority figure in their industry using blogging. The main problem faced … Read more

What to Check if WordPress Posts Are No Longer Indexed by Google

by

So few things can tank your blog traffic more quickly than when your sitemap file gets messed up or you make a mistake with your robots.txt file and search engine crawl bots from crawling your site pages and posts properly.  I recently had this problem with my WordPress blog and only found out about it when I was using an seo position checker to see where I was ranking for some keywords on a blog … Read more

How to improve Your Domain Authority?

by

Domain authority is the ranking score given by search engine. Moz, who developed domain authority, has a free tool called open site explorer to check your domain authority and give it a score out of 100. The higher the score the better will be the traffic and hence the ranking. Choosing domain name: While choosing a domain name try to keep it relevant to your website. The domain name should be easy to type and … Read more

Even Twitch Broadcasters Benefit from Digital Marketing

by

Being a Twitch streamer is one that can, so long as you do it properly, be one that you can reap a lot of benefits from financially. Twitch is a great way to make some extra income as long as you are taking into consideration that you have to do it right and be smart along the way. I myself am a Twitch streamer and there are certain things I must do to make sure … Read more

How to Properly Add Press Releases or Syndicate Articles on Your Blog

by

Digital Marketing often feels like the last frontier – while it is definitely a growing industry and a skill that is in constant demand, it remains hard to decipher for the layman exactly what it entails. Knowledge of different digital marketing techniques is crucial, especially if you are a small business owner or freelance writer. While it may seem pretty easy to get your work out there – after all, a few clicks and your … Read more

Key Information About Infinite Scrolling in Websites: What to Know

by

With Google’s constant updates on its algorithm, and experts coming up with new search engine optimization (SEO) strategies and digital marketing ideas, it is no wonder that website owners are confused about which update they need to do first, and if these said updates are necessary. The same thing is happening with infinite scrolling on websites, wherein most people are divided as to its necessity and usefulness. Some of the best reviewed builders of websites … Read more

Even Product Review Websites Need SEO Optimization

by

I have been running DragonBlogger.com for a long time now as this site first went live in 2008 nearly 11 years ago.  I have spent years going through various SEO articles, WordPress tips, plugin, building backlinks and then leveraging one backlink analysis tool after another to make sure my links were being spread out across the web on related sites which led to my site having an increasing PageRank until it kind of flatlined after … Read more

What is TF*IDF and How Does It Work For SEO

by

TF*IDF is an acronym of a simple equation that helps you to assign importance or weight to a specific word or phrase used in your online content. This equation has been widely used, not just in linguistics but also in architecture, and can be found in lots of information retrieval systems.

Learn How Your Site Ranks and Your SEO Metrics with Copywritely

by

Any blogger or site owner knows the importance of SEO. Did you know 75% of people never scroll past the first page of search results? Few things matter more than getting your site to rank online, otherwise, no one finds your site and you can’t make any sales or get readers. If you plan to make money from your site or you currently do, you know how important it is to get web traffic. Copywritely is … Read more

4 Ways to Increase Conversion Rates using Videos

by

Photo credit: Pixabay.com Videos are becoming more useful in marketing campaigns. They are also responsible for the massive traffic many online businesses get from the internet daily. And the reason for this is simple: our brains process information from visual contents faster than texts. Visitors also spend less time and energy watching videos. We live in a time where everyone does things in haste and often claims about the lack. You will even find students … Read more

Impressions vs Clicks Which Can Help Your Business More?

by

The discussion on impressions and clicks is quite a wide on as there is a double side of a coin to this. Each of them is actually dependent on the other. However, clicks are only as a result of impressions. Having many impressions but very little clicks means that the ad was viewed but only got very little response. For an effective ad, these tow figures should relate in some way. However, the clicks can … Read more

How To Establish A Digital Presence For Your Startup In Less Than A Month

by

For most startups, the process for establishing your digital presence seems relatively intuitive. After all, how hard can it be to set up some social media accounts and a Medium page? However, while those tools are great (and necessary), they only scratch the surface of establishing a digital presence and learning how to expand. Although this might sound complicated, with the right foundation, you’ll be rolling in no time. Here’s how: Start With Social One … Read more