Digital Marketing often feels like the last frontier – while it is definitely a growing industry and a skill that is in constant demand, it remains hard to decipher for the layman exactly what it entails. Knowledge of different digital marketing techniques is crucial, especially if you are a small business owner or freelance writer.

While it may seem pretty easy to get your work out there – after all, a few clicks and your blog post can go live in a matter of seconds – you still need to get people to come to you. That’s definitely easier said than done. In the same way that a video goes viral, your work will circulate for a reason. And that’s mostly because you are using very deliberate tools to help increase your audience and visibility. It’s no longer enough to have a platform for your ideas; you also need to teach yourself and be able to implement a few marketing tips and tricks to bring your brand to the public.

1- How to properly cite a website

One great way of doing so is to properly add press releases or other forms of content syndication to your blog. Citing information obtained from a sister website is not just good ethics, it’s also good marketing sense. The downside is that plagiarism is rampant in the online sphere, and stealing content is all too common. However, you don’t want your name or your business associated with any kind of unethical move. Which is why properly researching how to cite a website is of paramount importance when you’re first starting out.

2- How they can be beneficial

But, let’s back up for one second to make sure we have our bases covered. Maybe linking to press releases or the like already seems intuitive to you, but perhaps you’re not totally clear on what syndicate articles are and how it can be beneficial to add them to your blog.

In essence, content syndication refers to the process of highlighting articles, website links, or videos available via third party sites that help to underscore the central ‘message’ of your blog post and overall branding identity. The idea is to help increase engagement with the content you’re publishing by sending it to related digital domains, normally with a higher ‘authority’ than your own domain, to help boost traffic and increase exposure for your creative output, product, or service.

For example, a successful method of adding a press release or article to your blog is by requesting a well-regarded influencer to publish a special feature for your platform. Alternatively – and maybe an even easier task if you’re just starting out – request that you highlight his or her existing content on your own website.

3- How to avoid traps

However, article syndication does have a few potential pitfalls, and it’s best to avoid them whenever possible. To ensure that you’re able to do implement this branch of digital marketing properly, it’s important to absolutely avoid duplicating content. Google, for example frowns upon this practice immensely, and rightfully so. Not citing your sources will definitely raise some eyebrows and accusations of plagiarism. Furthermore, you might even be linking to sites which will inevitably outrank you since they are much more well-known. Performing excellent SEO-proofing on your blog will help you avoid this common misstep.

In addition, partnering with web content syndication partners whenever possible will help lift the quality of your own blog, as well as introduce your work to a whole new audience by granting you an even bigger platform – and you can effectively ride on their coattails. The web has a cyclical quality to it, and eventually newer blogs will use your site for article syndication purposes, and so on.

Branding Power

Used properly, linking to press releases and increasing your syndicate content will definitely help bring your brand to the light, and it is an essential tool to help launch your independently run business into the stratosphere in no time.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.