Any blogger or site owner knows the importance of SEO. Did you know 75% of people never scroll past the first page of search results? Few things matter more than getting your site to rank online, otherwise, no one finds your site and you can’t make any sales or get readers. If you plan to make money from your site or you currently do, you know how important it is to get web traffic. Copywritely is an SEO content tool that allows you to optimize your content to make sure you’re getting the most out of it. We’ll walk you through how it works and the different services you can expect if you decide to use this service.
The Free Trial Option
It’s always great when a site offers a free trial so you can get a feel for how their services work. First, you enter your email and hit “Start free trial” where you’re immediately logged in and get an email confirmation in case you close the browser or log out. You get a screen that reminds you that you have FREE service package with 5 text checks and 5 text assignments. You also have the upgrade subscription to get more.
The Testing Process
Right away you get the option to either you use a text/document or type in a URL to have it analyzed. Then you pick whether it’s an HTML or content type before you then click the next button. The content button just lets you analyze strictly the content instead of any of the menus or adblocks. The first thing I decided to test was one of my best ranking reviews for a WYND air purifier since it’s on the front page of Google so I wanted to see where it could do better and rank even higher if needed. I’ll also pick some other articles and see how they’re doing.
Right away I can see that I used the word “air” too many times for a count of 40. That makes up 3.3% of all the words. Keyword stuffing isn’t always good and can hurt your article because Google thinks you’re trying too hard to rank high when you’re putting in too many keywords, thus impacting your score. When you scroll down, it shows you what you can fix. Here’s what mine looks like for this article:
Let’s take a look at another article. For this Tattu wall charger review, I’m not on the front page of Google so let’s take a look at how I could potentially fix the article to make it rank higher. For one, it doesn’t have as many words as my WYND review, so that’s always a factor.
As we can see for this one, there is no keyword stuffing. However, the article is a little shorter so that could impact the results as well.
What you can do with this info
With the information that Copywritely gives you, you’re able to fix your content to rank higher. Some of the biggest things that impact SEO are:
- content length
- keywords used
- website speed
- mobile friendliness
- domain age, URL, and authority
There are a few other factors, but those are some of the biggest. If you don’t find that your site is ranking, each one of those is factors you’ll want to improve. While Copywritely, you’re able to find exactly what’s wrong with your content instead of some of the other factors. Content is usually one of the biggest parts of ranking.
Here’s what else you can learn with the Copywritely software:
- Detect content problems – find where your content is lacking that might be turning search engines away
- Follow specific recommendations – get an idea of where your content is lacking. You can rewrite, delete, or replace lacking content through their online editor
- Get more traffic and leads – by using their tips for your content you
- Spot plagiarism and keyword spamming to fix your rank
- Help make your content easy to read
- Copywriters can use this information to make their content even better
- Find keywords your competitors are using. They have a built-in SERP checker that can give you the best suggestion
- Automate a lot of your SEO work by having a computer do the hard parts instead of manually reading through your copy on your own
The upgraded option
If you do decide to upgrade your membership with Copywritely, take a look at what you’re able to see:
Each one of those is a different ranking factor. I used my Wynd article to get those numbers and it was able to pick up that I put in some quotes from other tech articles and it gave my grammar a low score because the word “Wynd” doesn’t technically exist in the dictionary. Outside of that, you’re able to go deeper into each category and see what else you can fix for each of them. For example, here’s the morphology option expanded:
As you can see, it gives even deeper information into what you could fix to rank even higher. Of course, with SEO it’s rarely an instant fix so even if I fixed these right away it might take time to rank higher, but if that was my goal for all of my articles, it would be worth it.