We all know the fact that recently there has been a lot of hype about SEO and how to come on top of the search engine rankings etc. Almost all the business owners and marketers are struggling hard to win the strong SEO competition and well, on the other hand it’s a fact that this is something very tricky and not everyone can master the art of doing some high level SEO. In fact this … Read more
If you suddenly experience a major shakeup in the marketing campaign that stays on, it could be the effect of some Google update. Google keeps on changing its algorithm almost every day. The updates keep marketers worried. Marketers are worried because each update entails some change in the rules of the game that they have to understand and make changes in their campaign for ensuring compliance. Understanding the updates is not always easy because it … Read more
Everyone that owns a website will wish to have more visitors. Whether you are a business owner, Agency owner, CEO, or marketing professional, your business is powered by leads. Most business encounters the challenge of finding the leads that they require to grow their business. By following the guidelines mentioned below, you will be able to get many leads from your website. Add blogs systematically Almost every visitor that is interested in your products or … Read more
One thing that has become a trend in the marketing industry nowadays is call tracking. It’s a valuable marketing tool that any business needs because it permits you to follow the source of phone calls for clients, customers, and leads. In most cases, companies can rely on the benefits brought about by call tracking. To help prove how beneficial call tracking is for your SEO strategy, here’s what you need to learn from the get-go. … Read more
The secret behind the most successful companies that use online platform to advertise their products is now evident to many, the secret can only be shared as we go on but to cut this short we all know what is AdWords, but if not Google AdWords it is Google’s own advertising service which enables you to place search results on your website on a search engine results page (SERP) by paying something of little for … Read more
A lot of business owners, in their urgency, can often resort to using various backlinks from untrusted sources in their posts and their business websites. They think that the quantity of the links they have is more important than the quality of these links. Well, you cannot be more misguided. While backlinks are essential to get more traffic to your website, it is essential that these links are from good sites because if you promote … Read more
These steps will make your content more agreeable to google
Since Google search engine was launched, bloggers and company owners have been competing against each other to hit the top spot for a given search query related to their product or service. However, did you know that there is something better than the first rank on Google search result? (Well, you probably do) It’s the rank Zero. And no, these are not paid ads. There is a way to have your content appear above a … Read more
Buzzwords are always floating by and terms like “Hyperlocal” rarely stay long enough to have a lasting impact on the marketing strategies. Marketing experts first began hearing this buzzword around 2010, and the hum has only gotten stronger over the years. We are here to examine the reason hyperlocal marketing and hyperlocal search algorithms are solid as a rock almost eight years from their advent. Is it new or has it been there all along? … Read more
Stalking is a term that we’re used to using in negative connotation. It sounds creepy, right? Not when it comes to marketing. In the world of SEO, stalking competitors is a must. You’re not actually stalking them wherever they go. That is creepy. However, you’re observing every move they make within their SEO campaign. According to Margaret Simons, a SEO expert from UKBestEssays, that’s a necessity. “When you’re watching what your competitors are doing, you … Read more
If you pay attention to the marketplace’s dance, you’ll surely notice rising popularity of AI digital assistants such as Siri, Alexa, Cortana, or Google Assistant. The digital giants are in a continuous competition, each trying to deliver the best voice search experience for its users. Along with the intelligent digital assistants that can understand you and perform your requests listening to simple voice commands, you’ll also find brand new, innovating physical tools such as Amazon … Read more
Web design is arguably one of the most competitive industries out there – despite the fact that it is barely a decade or two old. Every company worth the name is in the online space, taking advantage of the streams of traffic available; traffic which, in fact, is present at a much better ROI than any other medium. How do you, as a small business owner or medium-sized company, take advantage of the Web? Every … Read more
While the internet has been pretty successful at breaking down geographical boundaries, which has allowed us to purchase goods from all over the world and have them delivered right to our doorstep, quite a few Google and Bing searches still involve local business. For example, you have probably looked for a good Italian restaurant in your town at some point, or a hardware store. This means that you need to pay attention to your local … Read more
Most people associate YouTube to crazy viral videos of people making themselves look crazy, getting into fights or jumping off of rooftops. This is definitely one aspects of YouTube, but it is not the only one. Believe it or not, YouTube offers an excellent opportunity for business owners to advertise their company, attract new customers, and push their sales up higher and higher. Within this guide, you will learn precisely how the video sharing website … Read more
In today’s digitally obsessed world, building a reputable online presence is a must. If you are a blogger and at the same time you are the owner of small startup, you might not be able to afford to hire a digital marketing agency. You might not even have the time! So, how do eager bloggers and entrepreneurs compete with little to no budget and even less time? When we boil away all the chaff, the … Read more
How to lift up a site promotion to the new level? The answer is simple: you have to start with the right SEO tools. Today we’re going to observe the top 10 SEO tools for digital agencies and generally for a wider spectrum of companies that bring the maximum use to the promotional process and, besides, are completely free. Here we go: 1. Google PageSpeed Insights With the help of the following tool you can … Read more
For every business, whether it is small or big, marketing may be the lifeblood of it. And without a solid marketing strategy, any company may sink. As we are aware, internet marketing is changing ways every now and then, by making it more and more complex even for the pros. When it comes to the online world, it is the speed with which technology changes that creates bigger challenges for the businesses. First, let’s have … Read more
2017 is set to be a huge year for technology and SEO and while many don’t see the correlation between the two, they actually go hand in hand. Mastering both these aspects in eCommerce, marketing and business, ensures you not only please your customer, you please Google too. There are some major changes afoot which will shape the way people search on the web for your product or service. You’ll start to see a decline … Read more
Creating content is hard enough at the best of times, but when you’re trying to make it both SEO and user friendly, it can be a minefield. You have so much to consider, such as your keyword density, proofreading, and engagement. Thankfully, there are plenty of tool online you can use to make the job easier. Here are eleven of the best tools you can use to make your content the absolute best it can … Read more
Different businesses use their online presence for different operations and applications. While most will have some level of eCommerce or online sales associated with their websites, others may be more focused on building community and interacting with customers and clients. The reality is that most corporate sites and many personal websites have a need to build community engagement as well as to prevent cyber security attacks and risks for users. This is certainly the case … Read more