Know about the implications of the five major Google updates and how you could stay compliant

If you suddenly experience a major shakeup in the marketing campaign that stays on, it could be the effect of some Google update. Google keeps on changing its algorithm almost every day. The updates keep marketers worried. Marketers are worried because each update entails some change in the rules of the game that they have …

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5 Important Ways that you can Optimize your Business Website for Lead Generation

Everyone that owns a website will wish to have more visitors. Whether you are a business owner, Agency owner, CEO, or marketing professional, your business is powered by leads. Most business encounters the challenge of finding the leads that they require to grow their business. By following the guidelines mentioned below, you will be able …

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How Your SEO Efforts Can Benefit From Call Tracking

One thing that has become a trend in the marketing industry nowadays is call tracking. It’s a valuable marketing tool that any business needs because it permits you to follow the source of phone calls for clients, customers, and leads. In most cases, companies can rely on the benefits brought about by call tracking. To …

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Bad Backlinks Can Be Detrimental to Your Business Website, and You Must Block Them

A lot of business owners, in their urgency, can often resort to using various backlinks from untrusted sources in their posts and their business websites. They think that the quantity of the links they have is more important than the quality of these links. Well, you cannot be more misguided. While backlinks are essential to …

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Google Featured Snippet: Steps to Reach Position Zero in Search Results

Since Google search engine was launched, bloggers and company owners have been competing against each other to hit the top spot for a given search query related to their product or service. However, did you know that there is something better than the first rank on Google search result? (Well, you probably do) It’s the …

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How are Hyperlocal Keywords Changing The Topography of SERPS As We Know It?

Buzzwords are always floating by and terms like “Hyperlocal” rarely stay long enough to have a lasting impact on the marketing strategies. Marketing experts first began hearing this buzzword around 2010, and the hum has only gotten stronger over the years. We are here to examine the reason hyperlocal marketing and hyperlocal search algorithms are …

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5 Sneaky Ways to Spy on Competitor SEO

Stalking is a term that we’re used to using in negative connotation. It sounds creepy, right? Not when it comes to marketing. In the world of SEO, stalking competitors is a must. You’re not actually stalking them wherever they go. That is creepy. However, you’re observing every move they make within their SEO campaign. According …

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Understanding Natural Language: How to Optimize Your Site for Voice Search

If you pay attention to the marketplace’s dance, you’ll surely notice rising popularity of AI digital assistants such as Siri, Alexa, Cortana, or Google Assistant. The digital giants are in a continuous competition, each trying to deliver the best voice search experience for its users. Along with the intelligent digital assistants that can understand you …

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YouTube SEO: how to rank your videos higher in search

YouTube is one of the biggest video sharing platforms out there, which makes it the perfect place for generating traffic from good content. However, creating high quality content is not enough anymore, because now videos need to be optimized to reach a certain viewer base. The reason why your videos may not be getting a …

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Search Engine Algorithms Changes – How to Make Your Site Less Vulnerable

Search engine algorithms used to determine the significance of a web page comprise a set of rules or formulas. They scrutinize the contents of a web page to determine whether they have data that people would have an interest in. They are usually updated, thus becoming a headache to web designers who have to comply …

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5 Things to Look for when Sourcing a Blogger Outreach Service

  If there is one single thing that can really boost your site traffic, it has to be blogger outreach. Having quality blogs written and posted on busy blogging sites will provide new avenues for the consumer to find what they are looking for, and there are specialized SEO providers who offer this service for …

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Smart Local SEO Guide: How to Improve Your Search Rankings

While the internet has been pretty successful at breaking down geographical boundaries, which has allowed us to purchase goods from all over the world and have them delivered right to our doorstep, quite a few Google and Bing searches still involve local business. For example, you have probably looked for a good Italian restaurant in …

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5 SEO Mistakes to Avoid

SEO is one of the most important factors to determine the success of any business on the web. If your SEO strategy isn’t working then you mustn’t be doing it right. SEO determines your position on search engines with the help of many factors including the quality of the content, the way the keywords are …

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