Guide to Creating a Google-Friendly Content

Google acknowledges these key features of your content

The heavyweight champion of search engine – Google, has a way of ranking contents. To rank on the number one page where prospects or visitors can find you, there certain things one must take into consideration when drafting content. Your content needs to stand out in today’s ever-growing ocean of articles, blogs, and reviews and make itself recognizable by Google. Besides, you have to generate more traffic. Having the mindset that Google only acknowledges High-Quality as a ranking factor to place contents on top of its ranking list is wrong. It doesn’t, and it never will. To stand out as a content writer in Google’s world, you must focus on SEO (Search Engine Optimization). As you all know it is a promotional tool that includes stuff like Google Analytics, search studying and other research that may sound boring but can boost your contents Google ranking for sure. Here you will see a thorough guide to creating a content you always wanted.

  1. Define your SEO strategy in advance

To rank high, you must define your SEO strategy. Your content should be on one or more keywords. That said conduct in-depth research to find out the search volume of your target keywords. Research should also focus on your potential visitors’ desires, unanswered questions and demographics.

Do not keyword-stuff your content to prevent sanction from Google. Place keywords within content in a natural way and to boost traffic and ranking.

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Bear in mind that:

  • Apart from providing the desired information for your target audience, it is always good to use their language. It makes them easier to relate to your content and builds up their loyalty.
  • Content that has more than 1000 words will be better ranked because longer content gives more thorough information. But be careful and stay on the subject.
  • An inviting call to action or a clarifying next step is a great way to end your content.
  • The longer visitors stay on your page, the lower your bounce rate. So include bucket brigades in your content to make it more engaging.

2. Properly designed content is good SEO

If you manage to engage your target audience, it will make them consume more and more of your content. And share on their social media pages for others to enjoy, which is great for SEO. Besides great structure and layout, other features classify a great content. It should simple to understand, entertaining, educating, inspiring and build trust. Above all always have your target audience in mind when creating your content. In other words, you should be a kind of an assignment expert to write quality content.

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Bear in mind that:

  • It is important to design a shareable content. That way you will boost your Google ranking.
  • The language you use should be neither too simple nor too complicated
  • Your content should be clear. Use bullet points, bold text and short paragraphs to make it easier for your readers to go through it.
  • Good titles and headers with your keywords well placed make for a strong content
  • Analyze your competition and make sure your content is better and make sure your content is better

3. Writing correctly is the only way to do it

It is not clear if grammar is a ranking factor. But make your content sound in grammar to please your audience. The internet community is always on the lookout for exceptional content. But do not overuse or abuse your content by making it difficult for people to read and understand. Another good practice is to cite your sources and add outbound links to those sources. It will give Google the notion that you are familiar with what you are writing about.

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Bear in mind that:

  • Grammatical errors are your worst enemy. After proofreading your content give someone else to do it again. And after that, you can use one of the many proofreading apps out there.
  • Outbound links should be to reputable sources
  • Get your facts checked. Before you use some statistic data or any other data element, you should check if it is valid. And of course, link it to a reputable source.

4. Take precaution when using keywords

After defining your SEO strategy and conducting thorough research, plan your keyword usage. That means that after you define which keyword to use, try to figure out how to use them in your content. Keyword-stuffing is an offense in the eyes of the almighty Google. Google can penalize you and lower your ranking because of that. So, keep your keywords few but well distributed.

The technology behind the Google search engine is well advanced. It is intelligent enough to identify common synonyms when one is conducting a search. So, users that type a keyword into the Google search bar are looking for that bold part of the text on the SERP.

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Bear in mind that:

  • Your content must not, at any cost, be keyword-stuffed. Use synonyms if you must but keep it clean.
  • Use your keywords in a natural way, and in a positive manner.
  • Image titles and captions make for a great place for descriptive language.
  • If you can, use your target keyword in the title. That way it will be present in your URL which is also valuable for your SEO ranking.
  • Use your keyword as fast as possible. If you can get it in the first 150 words of your content, then do it.

5. Technical aspects of your SEO content

Some may say that this is a different topic, and that technical factors are not a part of your content. But, when writing your content, note that there is technical aspect of SEO you must consider. Your content will be more appealing to the target audience with the technical aspect of SEO. So consider this when drafting your content. Fast loading page and simple layout are some of the things to consider. That no matter the device they are using, your content would still appear appealing and easy to read. Google also ranks websites and pages that are mobile-friendly and loads faster, higher.

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Bear in mind that:

  • Your content needs to be able to load quickly. No one likes to wait to read an article. You need to target 3 seconds or less. If you are breaking that time limit check if there are some media files that are slowing down your content’s loading performance.
  • Most of the readers nowadays are using their smartphones. Therefore, it is highly important to make sure that your content is readable on mobile.
  • According to Google, all of the top-ranking content has short URLs that average 59 characters in length.

There you have it, 5 most important steps you need to follow to create a top-ranking Google content. As you can see the focus is on the aspirations of your target audience. Even if you think you have written the most beautiful article in your opinion, it does not count. Your article must answer the questions and queries of visitors. It might not rank high if it does not. So, do not be afraid to tangle with those dreading terms like Google Analytics and keywords. In the end, those will be a powerful tool on your way to conquering Google and SEO.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.
2018-03-02T13:38:37+00:00March 2nd, 2018|Categories: SEO|Tags: , , |