In today’s digitally obsessed world, building a reputable online presence is a must. If you are a blogger and at the same time you are the owner of small startup, you might not be able to afford to hire a digital marketing agency. You might not even have the time! So, how do eager bloggers and entrepreneurs compete with little to no budget and even less time? When we boil away all the chaff, the answer really comes down to a case of doing it ourselves. Hey, it is what it is and isn’t that truly how you have gotten where you are today? That and a lot of passion, eh?
How Do We Learn (in our current culture)?
Not too long ago, my friend (and expert User Interface Tester and Designer) Kim Krause Berg posted a poll, asking people how it was that they learn new skills for their career or job. The options in that poll include:
- Online forums;
- Online class/course;
- Q & A software / app;
- Educational videos / tutorials;
- Blog posts;
- College / University;
- Conference/ Seminar;
Personally, I think I have tried a little of all of those options. What about you? By the way, I would love to give you access to the poll (and/or poll results) but the poll has been completed and is no longer available at the original link. However, if you want to check out Kim’s site and see what you can learn and apply to your own business and endeavors, you can visit her at CreativeVisionWebConsulting.com.
You know what the little hiccup is, in trying all these things? Sure it is great that most of them are free, but there is no connector between them. There is no proof that we attended or succeed. I mean, other than the browsing history, how do you prove that you watched a YouTube video and that you actually paid attention while watching it? You may know that you paid attention and that you learned something, but where is the proof, or at least proof that “looks” respectable to picky clients who have the money to pay you (not to mention moving your own business forward in the right direction).
That is where this thing called “Digital Marketing Certified Associate” (DMCA) and training comes to the rescue!
What About Certification in the Digital Market?
Years ago, even many years ago, it was all about SEO (search engine optimization). However, the world has been changing and a more accurate term is “digital marketing.” It doesn’t mean that SEO has completely gone away, but it is time, in our industry, to ensure we are on top of what it is that will give us the most success.
Also, remember that proof we were talking about earlier? With the option (below), there is a certification option to prove that you have the knowledge. That means that you get two things: the knowledge and expertise to improve your business; and the opportunity for proof to show to future clients to increase your success and business income (potentially).
Fortunately, a company called SimpliLearn has come up with a solution that fits the bill. It is the DMCA (Digital Marketing Certified Associate) training program that I mentioned above, as that solution that pulls it all together. That means that even if you only know a little bit and you want to fill in the gaps and learn more about digital marketing, you are all set because there is a training program that will get you settled in AND certified!
Ok, I Need to Know More About this DMCA…
DMCA is made for the digital marketers of today. Although you may already have a degree, there are many people who do not. Since there are no specifically targeted degrees for digital marketing (in many cases), gaining as much insight as possible is what will set you apart from your competition. That even includes the competition who already have their degrees and/or advanced degrees!
Why do I Need Certification?
This definitely is not the first time that digital certifications have been unveiled. As a matter of fact, there are tons of social media certifications, along with several content marketing certifications. Unfortunately, many of them have failed because they simply didn’t live up to the hype.
DCMA helps you to overcome the barriers that online marketers face!
Two of those barriers include:
- The Educators — It’s no secret that a digital marketing certification course is only as good as its instructors. DCMA uses digital marketing experts who actually have that real world experience to back up what they are teaching!
- The Practical Knowledge Factor – Many businesses are left frustrated after attending other online digital marketing certification courses because the courses are not practical enough. DMCA’s self-paced program allows you to learn at your own pace, so the need to “fit” it in your busy day no longer exists. Instead, you make the program work for you, not the other way around, which is what the failed programs were trying to do (obviously without success).
Looking to the Future (Marketing Your Expertise!)
Earning your digital marketing certification is only worth as much as potential employers or new clients want it to be worth. And although your qualification is priceless, it will not do you any good unless others subscribe to see it online. Part of this is about you marketing your expertise and how you earned that expertise.
Let’s face it, while it works for some people (like used car salespeople), going out and saying “I am an expert in XYZ” moments after they popped out of their mother’s womb, it is not really going to ring as true with most people. There just isn’t enough time for that credibility to have been earned or cultivated yet.
On the flip side, one doesn’t want to hide their skills under their hat and tell no one just how talented and skilled they are. There is a reasonable balance. Let it be known that you are knowledgeable, experienced, and certified, but don’t brag so much about it that people start to think you ARE that used car salesperson!
Need Some More Convincing?
Designed by experts, the Digital Marketing Certified Associate course is specifically created to help you fine-tune your digital marketing skills. You learn firsthand about the numerous marketing tools and how, in spite of their differences, those tools are there to help you create successful marketing strategies time and time again. Through real-life projects, you learn how to create your own marketing campaigns. With practice, comes success. As Malcolm Gladwell says, after 10,000 hours, you ARE the expert.
When This Course Was Designed, Who Was the Intended Audience?
The digital marketing sector is rapidly expanding and continually offering many different career opportunities. DMCA certification is specifically designed for these groups of people:
- Aspiring digital marketers just entering the workforce.
- Entrepreneurs who have great extraordinary ideas but need to learn how to execute them successfully.
- Seasoned marketers who want to stay abreast of the latest digital innovation and marketing techniques.
- And many more!
The digital marketing world knows no limit. And, that seems to only be increasing, as time moves forward. Those who stay on top of their game are the ones who will walk away with the biggest paycheck.
It is time.
It is time to actually let the DCMA help pave the road of success for you. So, what are you waiting for with this program? Have you signed up for your training and certification?
Deborah wears many hats, from professional sound engineer, to marrying a professional sound engineer and recording a Jazz album that put her and kept her on the RN Jazz charts in Los Angeles, for a year. From that experience, she learned how to make it work with social media marketing. She traded in her position as Chief Technology Officer in the financial industry to help small businesses to realize their success online.