How to lift up a site promotion to the new level? The answer is simple: you have to start with the right SEO tools. Today we’re going to observe the top 10 SEO tools for digital agencies and generally for a wider spectrum of companies that bring the maximum use to the promotional process and, besides, are completely free. Here we go:
1. Google PageSpeed Insights
With the help of the following tool you can check out the speed and usability of your website on different devices.
Enter an URL, and the service will check the load time of your website both on desktops and mobile devices, as well as determine what you need to do to improve the site performance. The mobile versions of the site may be checked and further options such as font size and the users’ perception of the font, etc. may be introduced.
Alternatives: Pingdom, WebPageTest and GTmetrix.
More than 700 extras to the keywords are at your disposal.
The only thing the users need is to enter a keyword, and the Keyword Tool will give them a lot of variants, arranged in alphabetical order. The instrument has the function of Russian language support which will be useful for the digital agencies working for home market. Pretty convenient service for the selection of query loops.
Alternative services: Übersuggest.
3. Google Analytics
A complete analysis of your site is up to Google Analytics.
In addition to tracking all existing traffic sources, Google Analytics also monitors the key phrases that users come to your site with.
Alternative services: Yandeks.Metrika. SE-ranking
4. Google Webmaster Tools
These are useful for permanent site analysis, error messages.
The tools will help you to understand that the major search engines “thinks” about your site. You will be able to see all the errors, threats, indexing problems, etc. Estimation of risks is a priority.
Google Webmaster Tools provides important information about the status of the site, manual penalties, errors in the duplication of Meta tags in the pages and even more.
5. Open Site Explorer
The free version of the service allows for quick analysis of the links on your site, including the most “significant”, as well as most of your outgoing links clickable.
Alternative services: Ahrefs.com
6. Google Keyword Planner
This tool will help to find out what users are looking for on the website. Enter a keyword or group of words, and the service will show the statistics that will help to build the right strategy keyword selection: the monthly search volume, as well as the terms that you might find useful, etc.
This wonderful service is irreplaceable for the planning of an advertising campaign with Google and also allows you to determine the best form of inquiry in terms of the word order.
Alternative services: Wordstat Yandex.
7. Google Trends
Google Trends service demonstrates the changes in search volume for key terms. Using this tool, you can also get acquainted with the trends within the area of interest of users, shown in the form of graphs.
The tool will help to compare the traffic of the two sites. It’s very useful when analyzing competitors’ sites. It allows you to carry out an exemplary competition assay. With the right analytics, there are no critical errors.
9. XML Sitemaps
This tool allows you to create a site map. Users only need to enter the URL and specify some settings, and the instrument will create a sitemap, which can be downloaded in Google Webmaster Tools.
10. SEO Site Checkup
SEO Site Checkup quickly identifies malfunctions of your site, as well as checks out the tags. Simple as it is.
Now that you are aware of the top free and really working SEO tools that not only the leading digital agencies and SEO experts, tend to use, your promotion process will be 100% profound and, thus, successful.
Any tools you personally prefer? Welcome to share it below.
Irene Byvalkevych is a Junior SEO & Marketing specialist at BSG, an international telecommunication company that provides bulk messaging services worldwide.