Your blog may be full of great, valuable content which you have worked hard on. However, the only way to grow your audience is to do one thing: build your online presence.
Building your online presence is your chance to let more people know about the fantastic blog that you have created. The possibilities in building your online presence are ever-changing, and you can find out more about the best ways to increase your online presence by reading on.
1. Master SEO
Number one is mastering your SEO. Although you might believe that search engine optimization is only useful to businesses and those who want to monetize their blog, this is simply not true. Instead, mastering SEO is vital to every blog owner if they want to build their online presence and ensure that they have a wide audience of people reading their posts. To ensure that your SEO is up to scratch, Brad Fogel, SEO Expert runs a consulting firm through which you can find out how to improve on your SEO, what keywords to use, and how to increase the traffic heading towards your website.
2. Track Engagement Levels
There is no point in considering how to build your online presence if you have no discernible starting point, and this is where tracking your engagement levels becomes important. The more you track and understand the number of people visiting your blog, the more you will understand what you need to improve and what campaigns you are implementing appear to be successful. Most website builders, such as WordPress, allow you to track engagement levels for your blog, showing you both the number of visitors and the number of views that your website has had for the months prior.
3. Branch Out
You can also up your online presence by branching out. Although it might seem counterproductive to increase your blog’s online presence by working on other online resources that are not your blog, these may prove to be popular and provide links back to your blog. This will then get your name known more widely. In order to branch out, why not consider making a podcast or Youtube series alongside the content that you create for your blog? These are both popular, up and coming resources that will attract a different audience to your content.
4. Monetize Your Blog
If you believe that you have a product or service that you could advertise alongside your blog, why not? Creating an e-commerce store for your blog can attract new visitors by offering products that a wide number of people are interested in investing in. The conversions to your website will then ensure that more people are interested in then going on to read the blog that you are offering them. To ensure that your content stays relevant for longer, you should try to create evergreen articles that will appeal to people looking at your e-commerce store for longer than the period in which it was published.