In the early 2000s, blogging was just a method of self-expression for writers and artists. In its infancy, blogs were quite rare for businesses. Blogs later evolved to be more about SEO, not just conversation. With the rise of social media marketing, search engines started their quests for more content, making blogging an important marketing tool.

However, people still use blogs for many different purposes. You can blog to make money online by running ads or selling products, and you can build an audience if you’re about to publish a book, you can express yourself as a writer, or you can attract targeted leads for your business. Whatever your reasons for blogging may be, a few simple guidelines will ensure you remain consistent in many ways.

We have curated four easy tips for future bloggers to help them grow.

Set objectives

Before starting a blog, you’ll need to know why you’re actually doing it. Have clear content objectives, so you would not steer off the main goal. Write your goals down, and ask yourself why you want this online presence in the first place. You might want more traffic, or you could be trying to grow your email list. For many writers, a blog is a great start for building a platform and audience that is relevant to their work. Whatever your goal may be, kicking off with objectives will help you stay focused and keep you on track.

Choose a design that reflects who you are

When you want your audience to get familiar with your brand or your writing, you’ll need to choose a distinctive design that reflects your unique character. It doesn’t take much time to produce content, but having content on a poorly designed page can lower your chances of being heard. Since it sets off the first impression for your readers, web design agencies can provide clients with designs that represent their creative spirits. This important factor will also ensure your readers navigate your website easily.

Know your voice and tone

Many writers are known for their distinctive voice and tone. You’ll need to set a benchmark for yourself with your own voice and tone. Know your voice by asking yourself, “How am I like?” or “What is my brand like?” Your voice could be playful and fun or sophisticated and straightforward. Your tone, on the other hand, will be determined by your choice of words. How you’re using the language is what conveys the tone and mood of your articles and posts.

Promote your posts

Spend a lot of time promoting your posts as much as you do writing them. You can do so by sharing your work on your social media accounts. Use Facebook, Instagram, and Twitter to let people know you’ve added a new blog post. You can also contact popular accounts or organizations and have them share your work on their platforms.

The world of blogging is filled with so many options that can help you deliver your content and promote your work. Start off by setting your guidelines to ensure your blog’s success. Take it one step at a time, but don’t forget to stay consistent.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.