Being a Twitch streamer is one that can, so long as you do it properly, be one that you can reap a lot of benefits from financially. Twitch is a great way to make some extra income as long as you are taking into consideration that you have to do it right and be smart along the way. I myself am a Twitch streamer and there are certain things I must do to make sure my stream and channel is a successful one. I have to make sure I am using the proper tools that I have access to and use them to give me the most success that I can find. One of those tools comes in the form of Google Marketing and how you can use Google to help market your Twitch channel. After this article you can also check out webmarketing 123 – google training for digital marketing to learn more tips and information.
One of the things you want to do is make sure that your Twitch Channel is showing up in the Google Search Engine and easily be able to be found. You want to make sure that your Twitch Channel has a name that is unique and one that is going to come up ahead of the other results. Find a name that is creative and one that isn’t too similar in the Google Search results so that way your channel doesn’t just get lost in the back end of the results. Make sure you come up with a name that is unique, suits you and also is one that is brandable. Another tool you want to make certain you take advantage of is Search Engine Optimization also known as SEO.
How Does SEO Work on Twitch
You must be asking yourself “How does SEO work on a Twitch Channel?” Sure, you might have highlights and clips on your channel, which you want to make sure you do have plenty of for Google to pick up your channel, but Google really and I mean really loves images and texts more so than any video content on your channel. Now I know that with Twitch the focus is really on the content in the form of video, but I am here to tell you that yes, SEO is possible via Google. First off, the title of your streams means absolutely nothing at all to Google. While I am not sure why,, but Twitch titles just simply do not work well on Google for SEO purposes. However, there are a few things you can use for your Twitch channel that will help you gain the SEO that you need for your channel to make the top of the results.
All of your streams are recorded in saved as Video On Demand also known as a VOD. With your VODs, you are able to create a Highlight of your stream however when it comes to VODs some people don’t even put a description. When you go to your Video Producer on your Twitch Channel and sort “Past Broadcasts” you can click on it and this is where you can choose to make a Highlight from within your Past Broadcast. However, instead of making a Highlight, add a unique description to your VOD. Since Google prefers and loves text over images, make sure you put in a unique description for your VOD that Google will pick up. This will help you gain more SEO and get more views on your channel.
Another area that isn’t taken advantage of is the Channel Description. This is an area that will also help Google be able to find and locate your channel better. Make sure you describe your channel on here just like how if someone on the street were to ask you what your channel is all about. Do you use your real name? Put it here so users know how to identify you. Are you a variety streamer or play a specific game on your channel more? Another way to garner more SEO from Google. Basically, you want to be as descriptive as possible here so that Google has an easier time with being able to pick up your channel in the search results.
This is yet another area that tends to mostly have a lot of images scattered about and one that doesn’t tend to have as much text as it should. Most streamers tend to use a lot of images here and while images are great for your channel and I am not at all saying don’t use them. Make sure to add some very well thought out text here and use each panel as a way to describe your channel even more than you did in the Channel Description above.
SEO is only one way to capitalize on making your Twitch channel stand out above the rest. Other Digital Marketing tools can be used. Google Analytics is a great tool that helps you be able to track where people come from on your Twitch Channel and what search queries people use to find your channel. . Another great tool is the Google Search Console. Google Search Console is a very powerful tool that will help show you how you can optimize your SEO and will show you exactly how Google sees your Twitch channel. It also helps crawl your data to make sure that Google is seeing the freshest data possible on your channel.
Google Trends is another great way to see just what keywords are being used the most by those that search that and can be very helpful when determining what words to use when putting in your description on your VODs as well as your Twitch Channel Description to help ensure you get the most clicks. These are just a few of the various tools you can use to help market your Twitch channel by using Google to gain a competitive advantage and help you gain viewership that can lead to that Twitch Affiliation or even Partnership.