In marketing, the term “lead generation” refers to the initiation of consumer interest or inquiry into services or products of a business. Leads can be created for purposes such as sales leads, list building, or newsletter acquisition.
It’s the process of building awareness with your target audience members through clever content and enticing them with offers they’ll want to sign up for.
It sounds pretty simple, but there are certain nuances you’ll need to be aware of. Consider how you can optimize your site for lead generation with these tips.
Website User Identification Software
The best way to understand your target audience is to work with an anonymous website visitor identification software. With the right platform, you’ll be able to know which companies are visiting your site, what their geographical location is, as well as their other demographics that matter to your products or services. This information will allow you to create specific content directed toward these people, and you can follow-up with them with a custom sales pitch.
Find a Leadfeeder Alternative that has exclusive, powerful platform and state of the art B2B software. The right product will allow you to have an unlimited number of users working within it at the same time, and one that will show you the names of the companies looking at your page with upper management titles listed. That way, you can go directly to the decision-makers and not waste any time by filtering through the chain of other employees.
Another important feature to watch out when you’re looking for the right anonymous website visitor identification company will provide you with the previous 30 days’ worth of leads. It will already load those visitors into your account, so you’ll waste no time getting started.
Did you know only 2% of website visitors convert to an inquiry or sale? With website user identification, you’ll be able to track the 98% of those who don’t convert, and turn them into leads because you’ll know how to approach them with personalized content.
Content, Content, Content
Typically, content is what creates the first point of contact with your target audience. It could be a blog post, an email, a social media post, a podcast episode, or a video. Arguably, the most essential thing to remember is that you’ll need to create content that’s valuable and relevant to your visitors. Without relevance, you won’t turn many visitors into leads.
Lead generation starts with attracting customers to your website. When it serves your visitors, they’re more likely to take the relationship to the next level by opting-in for your exciting offers.
Enhance Your Call to Action
Now it’s time to create calls to action that will persuade visitors to provide you with their contact information. Here, your copy is pertinent. Words such as “trial,” “free,” “try,” exclusive,” and “limited-time-offer” are commonly used and attract the eye of the visitor.
Experiment with what works best. Should you place your calls to action at the bottom of blog posts? Maybe you’d like to put them in the sidebar or in the header or navigation menu? Do some trial and error to discover what works best for your site.
Lead generation is crucial to building your business. Optimize your website with these lead generation tips and, most importantly, always listen to your audience.
When you tailor the tips discussed above for your specific audience, you’ll boost performance significantly.