Sony Announces World’s Thinnest Camera: Cybershot TX55

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Sony announced its new offering fom its Cybershot range of digital cameras, the DSC-TX55. The new camera comes with an exceptionally super slim and stylish design, and boasts to be the world’s thinnest digital camera.

The DSC-TX55 camera features a whole new range of technologies, which includes “By Pixel Super Resolution” technology, that helps to enhance the cameras zoom range to 10x without compromising  on the quality of the image, a “Picture Effect” mode, which allows users to bring on new effects without the need for a picture editing software, such as  HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Color, Pop Color and Soft High-key. It also features electronic image stabilization for vertical and horizontal handshake correction, SteadyShot image stabilization with Active Mode compensates for handheld camera movements during Full HD video shooting.

“Our new DSC-TX55 model redefines what a compact camera can do. In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users’ fingertips than ever before”, said Yosuke Tomoda, director of Sony Electronics’ Cyber-shot business.

The Sony Cybershot TX55 comes with a 16.2 megapixel, Exmor R™ CMOS sensor that produces incredible image quality and ultra-low picture noise in both still images and Full HD video even in low light conditions. The camera also boasts of a hi-speed auto focus which can lock onto subject in just 0.1 seconds. The TX55 comes with a 3.3-inch (8.3cm) Xtra Fine OLED wide touch-screen, and also features Sweep Panorama mode, 3D Still Image mode, and shoots 12 megapixel stills while simultaneously shooting full HD video.

The Sony Cyber-shot TX55 camera comes with a price tag of $350, and is expected arrive this September at your nearest Sony stores, www.sonystyle.com and other authorized retailers throughout the Sony Dealer Network.

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