For those who are not already aware, the Split Test helps you determine which version of your website or landing page performs better. In the test, we compare different versions for checking which design and content get a higher rate of conversion than others. In order to improve your site’s conversion rates, some specific tools are needed. In this test, we not only compare but also analyze the data. For some of the best split-testing tools, we recommend AB Tasty, which has the following features:
- Split testing and MVT
- Data insights
- Suitable for marketing campaigns
- Easy to use
- Personalized Experience
Before starting the test, you need to know which things you can test and which scenario is ideal for you. Some testing scenarios are ideal for a split test when you make major changes on your website.
Relaunch of a landing page or website
In a split test, you need less coding, and you can get better performance. The main reason is that you make a new page entirely in CMS. This test is really helpful when you are carrying out drastic changes, such as a completely new version of your landing page or homepage.
We recommend the split test when you are testing back-end processes that are technically complex. Testing different back-end processes is very easy since you are going to make a new CMS page and then split the traffic. Where you see that additional effort is needed, the developers can easily do it. One of the important things is that it does not affect your SEO, which is one of the benefits of split testing.
Page Copy Length
You know that short-form copy is always better than never-ending paragraphs. Nevertheless, the results are still unknown without performing a split test on the landing page or website. In the end, you are going to make a decision based on the data you will get from the test.
Page Copy Position
Page copy is not just a page explaining your services and products; it also a page for client testimonials, calls to action, etc. Organizing all of this information properly is very important. The common rule suggests putting all the important information on the top. Anyhow, the rule does not guarantee better conversion rates. That is why the split test is important for testing all versions. It will help you decide which will work better for you.
Moreover, when you are testing sign-up workflows and a completely different funnel process, make sure you use a split test. The main reason is that it will help you minimize the code implementation and will also improve the overall performance of the website.
Some Main Benefits
One of the main benefits of split testing is that you can test a website with low traffic, whereas multivariate testing requires daily traffic. Moreover, the analytic data you receive with this test is easy to understand. All you need to do is to make two variations of the landing page or website. Also, this test helps improve conversion rates.