Everyone talks about Instagram and how it can benefit your brand. And many marketers stick to the standard marketing approaches. We agree those are helpful, but we genuinely believe there are several unusual marketing strategies you can use on this social media platform. So, if you are interested in finding well-working ways to increase your brand awareness, read on to find out our recommendations.
Set up a contest
Contests are the best thing about Instagram. They are an asset for creating organic traffic and engagement for your business account. Offering a gift can make many users engage with your account. Our tip is to encourage them to tag a friend interested in your contest. You will see how the results will become more than amazing!
Set up a schedule
Use a pod to your advantage, so that you create a habit amongst your posts. A pod can be defined as a series of chronological posts shared in your account. The best approach to benefit from this is to create a private group in which you distribute your content. This can boost engagement and lead to a significant improvement for your brand’s awareness.
Use your brand’s name for the account
If you have a business and aim to create a business account on Instagram, you should always use the brand’s name. Avoid using keywords or irrelevant syntagma for your company. The best way to make your brand’s online presence visible is by using your business name to define the account.
Create a truthful and original bio
Bio is there to allow you sharing in a few sentences the essence of your business. The best way to do this is to describe your brand uniquely so that you get everyone’s attention and prompt them to engage with your account. Keep in mind that some bios can do wonders for a niche, while they can turn out to be inefficient for another.
Go for less popular hashtags
One of the most unusual ways with which you can boost your brand awareness if choosing less popular hashtags. This means that a specific hashtag has less competition, and most of the traffic will go to your account. And after you implement this step, it is best to opt for services such as SocialBoss, where you can buy real Instagram social signals so that you boost your accounts activity even more.
Always add location
Not many brands on Instagram use location, and this is a major downside for them. Location on Instagram appeals directly to the platform’s algorithm, meaning it can make your account discoverable for the interested audience in your area. As such, if you want a simple and efficient way to make your brand visible on Instagram, you should start by adding the location for your posts.
To conclude, you can use in your strategy as many approaches as possible, so that you can easily boost your Instagram activity. Indeed, not all tactics will turn out to be efficient for your account, but this measure will allow you to identify the best strategies for your business. Keep in mind that buying Instagram followers or likes can represent a great start, especially if your brand is new on this platform.