Gaining success with your blog is all about working smartly on it. Granted, time spent online is best spent implementing and executing your strategy to do exactly that, that’s why we’ll keep this one short. Looking for super quick blog marketing tips? Check out the following.
Always think about how you can provide the best value to your readers at all times. When you craft new content think about old content that you can link out to which compliments or provides extra information, resources or suggestions for the topic in question.
Eye on Competitors
Monitor what other blogs in your space are tackling with their content. What are they doing that gets results? Look to them as signposts for where to take your content and what kind of experience to provide your audience.
Series or Follow Up Posts
Break down huge content or repeating themes into follow up posts or a series of posts. This way you’ll pique readers interest and increase the likelihood of them returning to your blog in anticipation of the next chapter.
Reach out to your email list of friends and see if you can get feedback on your content as well as suggestions on how to improve it. Do the same with Facebook groups, canvas your audience for future content ideas too.
Improve your visibility and authority by commenting on other high authority blogs that share a similar audience to yours. Read the post with care and posit useful comments that add something to the discussion.
Identify and develop relationships with influencers, later ask them to link to you or help share your content. Base influencers on their level of reach and authority and always keep things personalised and respectful when it comes to interacting with them.
Conferences and Talks
Look to add to your reputation and authority outside of your blog. Represent yourself in real life situations, conferences, talks and meet-ups. Pitch for speaking opportunities and present to better bolster your blog’s reputation.
When it comes to email signatures across devices make sure your blog is integrated with your sign-off. There are many tools that can help you do this that also show and highlight specific posts too.
Run some kind of giveaway, contest or competition that provides engagement with your audience and the chance to get something by participating. Make sure this ties in with your blog topic or message.
Look to push your content on syndication sites like Stumbleupon, Delicious and Reddit. Learn how each one functions and which ones are best suited to helping to promote the type of content you produce.
Implement these super quick blog marketing tips today and success will surely be one step closer, but this is merely a guide there are so many other syndication and social networking services spawning up all the time, you should be able to incorporate media, images and leverage things like Instagram, Pinterest, Vine and other networks as well to get attention and capture the more visual social media network audiences as well. If you have information or press release type of information being created or published consider reaching out to PR firms as well and see if you can spread out a press release which many sites will publish for free and also generate buzz.