The right amount of presence on social media networks can be highly important to bloggers and freelance writers. It can serve two purposes: first, promote their services and blogs; and second, show off their expertise. It will help them to establish themselves as authorities in their areas of expertise, and a long line of followers will add value to their personal brand.
So boosting your social media outreach is something that you should consider doing if you are a blogger and a freelancer writer, for the reasons mentioned above. And the ways you can do it and how you will see below.
# 1 – Make sure that you search all your e-mail lists
It seems basic, but many people don’t do their homework very well when it comes to social media.
As you might have noticed, when you create your profile, you get a step-by-step guide that helps you to add info to it and build your first connections.
And one of the ways that will be offered to you is by letting the network check your email contact lists so to find out if someone that you know has also joined it.
The point here is that you should always do it. It is much simpler that you are trying to remember the name of one by one person that you would like to connect. Plus, if you have Gmail, everybody that you ever had contact through it will be pulled out, so you are less likely to let someone out.
And don’t worry the tool won’t add anyone automatically. You still will be able to go through the suggestions and pick those you want to see on your friend’s list.
# 2 – Join groups (and chat away)
Social media is about being social at the first place. There, you will find groups of like-minded people to whom you can talk about any topic of your interest. Even Twitter, which looks like a solitary place where monologues happen, is far from it. There you can join Tweet Chats and use hashtags to participate in interesting conversations.
But, what is important here is that you not only join a group but that you also contribute to it. And it is not about promoting yourself all the time or asking people to read your blog posts. Social media groups are generally focused on collaboration, and it is on what you should focus: on being helpful by providing reliable information.
Of course, if your suggestions are relevant and up-to-date, and if your posts truly are shareable blog content, more people will want to hear from you, and your personal brand will get stronger. But it should be the consequence of the time you spend providing answers, not your main goal.
# 3 – Link your social media accounts
Your social media accounts are stronger together. Usually, you can increase your number of fans and followers just by let them check what you already got in the others – as most people have profiles on more than one network.
But you might to what end you would be doing it, as all that you will get in the end is exactly the same people everywhere. Well, it is not entirely true.
Initially, yes, it will be the very same people. But these people know other people. And it might be much easier for you to talk them in a different social media network, as each one of them has their own limits and criteria to allow people to chat without a direct connection.
And if we are talking about LinkedIn here, it will definitely be much better for you if you have all your Facebook friends there. The reason is that you will get to see their co-workers and people they met on previous jobs. And it might be all that you need to get a new client or to book a perfect interview that will increase your traffic.
# 4 and Final Tip: Create and share relevant content regularly
Even though there are many ways to increase your social media outreach, there is something that you should do at all costs. And it is to create and share relevant content regularly. If you only post now and then, and if the story you are telling isn’t what your audience wants to hear, then you won’t get much in return.
People are very busy nowadays, and there is a strong competition going on social media. So it is mandatory that you stand out by being the voice that people know will provide them with what they want. Otherwise, you will only not get more followers but also lose the ones that you already got.
So ensure that you set aside time to plan what you are going to post and do it frequently enough. The right amount and topic will depend on your audience, but still, check for those stats and start working. Soon you will be one of the most influential people on the web if you only do your homework.